Responsibilities

• - Help build and operationalize NetApp's ABM Center of Excellence, establishing scalable processes, governance models, and reporting standards across regions
• - Develop ABM playbooks, templates, frameworks, and best practices to support 1:1, 1:few, and industry-based ABM programs
• - Create documentation and program guidelines that enable consistent execution and measurement across global marketing teams
• - Partner closely with Strategics sales teams, field marketing, business development, and product marketing organizations to align ABM programs with business priorities
• - Facilitate account and event planning, buying-group identification, stakeholder mapping, and opportunity alignment processes
• - Support executive engagement programs and account-specific marketing initiatives for priority global accounts
• - Develop and maintain ABM operational enablement resources, including onboarding materials, budget management, training programs, and workshops
• - Educate internal stakeholders on ABM methodologies, account selection, personalization techniques, and measurement approaches
• - Drive adoption of best practices across regional and segment marketing teams
• - Partner with Marketing Operations and Analytics teams to establish ABM measurement frameworks, KPIs, dashboards, and reporting standards

Requirements

• 4–7+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, marketing operations, or related disciplines
• Experience supporting strategic, enterprise, or global account marketing programs within a technology, SaaS, cloud, AI, storage, cybersecurity, or infrastructure organization
• Experience managing cross-functional programs involving multiple stakeholders and international teams
• Demonstrated experience using data and insights to drive program recommendations and continuous optimization
• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field