Responsibilities

• Coordinate and oversee multiple marketing projects from inception to completion, ensuring timely delivery and alignment with business objectives.
• Collaborate with creative teams to develop compelling content for digital platforms, including social media, email campaigns, and website updates.
• Manage project timelines, budgets, and resources efficiently to maximize campaign effectiveness.
• Assist in executing multichannel marketing strategies that include SEO optimization, social media marketing, advertising sales, and print advertising.
• Support the implementation of marketing automation tools and analyze campaign performance using Google Analytics and other analytics platforms.
• Conduct research on industry trends, competitor activities, and target audiences to inform campaign strategies.
• Coordinate with external vendors and internal teams to produce high-quality marketing materials using Adobe Creative Suite and WordPress.
• Monitor and optimize paid advertising campaigns on Facebook Advertising, Google AdWords, and other digital platforms to improve ROI.
• Track key performance indicators (KPIs) related to performance marketing efforts such as e-commerce conversions and B2B engagement metrics.
• Prepare reports on project progress, campaign results, and market insights for stakeholders.

Requirements

• Strong understanding of digital marketing channels including SEO, social media marketing, email marketing, and content marketing
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, and marketing automation tools
• Experience with Google Analytics, Facebook Advertising platforms, and performance marketing techniques
• Knowledge of B2B marketing strategies and e-commerce best practices
• Excellent research skills combined with copywriting expertise for creating engaging content
• Ability to manage multiple projects simultaneously while maintaining attention to detail
• Strong analytical skills for interpreting data insights and optimizing campaigns accordingly
• Effective communication skills for collaborating across teams and presenting ideas clearly

Preferred

• Experience with paid advertising platforms (Facebook, Google)
• B2B marketing experience
• Experience with multichannel marketing strategies

Benefits

• Flexible schedule
• Paid time off
• Professional development assistance