Marketing Programs Specialist

Wilmington, MA (Hybrid)

$70K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-channel demand programs end-to-end, coordinating cross-functional workflows and reporting while piloting AI tools to create repeatable, data-informed improvements in audience and channel performance.

  • Growth Ownership: Plan, execute, and measure campaigns to accelerate MQAs and pipeline.
  • Cross-functional Execution: Align assets, timelines, and workflows with Marketing and GTM teams.
  • AI Pilot & Knowledge Sharing: Deploy AI tools, share reusable workflows, and promote best practices across the team.

Job Description

Responsibilities

  • Support multi-channel marketing programs from planning through execution to drive demand and MQAs.
  • Coordinate assets, timelines, and cross-functional workflows across Marketing and GTM teams.
  • Partner cross-functionally to support aligned program execution and reporting.
  • Pilot AI tools across the program lifecycle and share reusable workflows, prompts, and best practices with the team.
  • Deliver program reporting and insights to improve performance across audience, messaging, and channels.

Requirements

  • Bachelor’s degree in Marketing or related field.
  • 3+ years of experience in demand generation, campaign management, or pipeline development.
  • Strong copywriting and content development skills (email, landing pages, ads, webinars).
  • Proficiency with CRM and marketing automation tools (e.g., Salesforce or HubSpot, Marketo).
  • Proficiency with project management tools (e.g., Asana).
  • Strong cross-functional collaboration and stakeholder management skills with ability to manage multiple priorities in a fast-paced environment.
  • Data-driven, detail-oriented, and focused on measurable results.
  • Excellent English communication skills, both written and verbal, with the ability to engage diverse audiences effectively.

Preferred

    Benefits

      Locus Robotics logo

      Locus Robotics

      3.7 Glassdoor

      Locus Robotics is the world leader in revolutionary, enterprise-level, warehouse automation solution, incorporating powerful and intelligent autonomous mobile robots (AMRs) that operate collaboratively with human workers to dramatically improve product movement and productivity 2–3X. Named to the Inc. 500 three years in a row, and winning over 30 industry and technology awards, the Locus solution dramatically increases order fulfillment productivity, lowers operational costs, and improves workplace quality, safety, and ergonomics for workers.Supporting more than 120+ of the world’s top brands and deployed at 300+ sites around the world, Locus Robotics enables retailers, 3PLs and specialty warehouses to efficiently meet and exceed the increasingly complex and demanding requirements of today’s fulfillment environments.

      Founded in 2014
      Wilmington, Massachusetts, USA
      488 employees (14 in marketing)
      70% recommend to a friend
      69% CEO approval

      Traffic Signals

      Monthly Visitors
      43.3K
      Monthly Google Ads Budget
      $20.8K
      Traffic Source Mix
      Search
      46%
      Direct
      42.5%
      Referral
      7.3%
      Social
      2.4%
      Paid
      1.7%

      Headcount Trend

      Current headcount: ~490

      Marketing Team

      Marketing Team Size
      14 (3% of company)

      Funding

      Total Funding
      $416M
      Last Raise
      $117M
      Series F, 3 years ago

      Funding History

      • Nov 2022
        Series F • $117M
      • Sep 2021
        Series E • $50M
      • Feb 2021
        Series E • $150M

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