Responsibilities

• Develop business plans, product positioning, and go-to-market strategies for assigned products and services.
• Conduct market research, monitor competitive activity, and identify customer needs, market opportunities, and trends.
• Conduct routine business analyses and reviews using clear measurable metrics to evaluate performance and implement appropriate actions.
• Collaborate with internal marketing and sales teams, KOLs, customers, and other stakeholders to identify market needs and develop effective marketing programs.
• Design and execute targeted multi-channel marketing campaigns to drive product awareness, adoption, and revenue targets.
• Develop rolling sales forecasts for new and current products in collaboration with Sales and other relevant functions.
• Develop tactics, tools, campaigns, messaging and positioning to support sales and revenue objectives.
• Develop and execute new product pre-launch and launch plans for US and Canada
• Develop and implement sales enablement and of “how to sell” guidelines, including product rationale, positioning, competitive overview, companion products, and other relevant sales tools and support materials.
• Coordinate and participate in strategic marketing and planning activities

Requirements

• Bachelor’s degree in a related life sciences discipline in Biology, Cell & Molecular Biology, or Microbiology; Minimum 5 years of life sciences marketing experience.
• Strong understanding of life science and translational research and the ability to understand and communicate complex scientific and technical concepts.
• Ability to analyze and interpret market, customer, competitive, and business information.
• Strong written and verbal communication, presentation, organizational, and project management skills.
• Ability to work effectively with cross-functional teams and interact professionally with customers, sales representatives, KOLs, and other stakeholders.
• Experience with CRM systems, and standard Microsoft Office programs.
• Experience with data analytics and visualization tools (e.g., Google Analytics, Tableau, Power BI) for performance tracking and reporting.
• Up to 35% travel domestic & 5% international.

Preferred

• Candidates with a degree in Biology, Cell & Molecular Biology, Biotechnology, Microbiology and progressive hands-on laboratory research.
• Experience working in a scientific, laboratory, biotechnology, pharmaceutical, diagnostics, or healthcare environment.
• Experience and/or education in cell culture, immunology, regenerative medicine, or related technologies.

Benefits

• The company offers a comprehensive benefits package, including health, vision, and dental insurance, as well as a 401(k) plan. All benefits are subject to eligibility requirements.
• Certain positions may also be eligible for additional compensation such as bonuses or commissions.