Responsibilities

• Support standardized campaign intake, setup, and QA processes to ensure consistent, high‑quality campaign execution.
• Enforce campaign and funnel governance standards, including lifecycle stages, required fields, timestamps, and UTM tagging, to maintain accurate funnel progression and reporting.
• Validate campaign member statuses and lifecycle stage application, auditing stage movement and timestamps to ensure certified funnel compliance.
• Enable consistent funnel measurement that supports reliable performance reporting and optimization across the full customer journey.
• Support lead routing, assignment, and handoff processes to ensure timely Inside Sales follow‑up and clear accountability between Marketing and Sales.
• Monitor SLA adherence, track MQL acceptance and SQL conversion, and identify gaps in follow‑up cadence or process compliance.
• Build, adjust, and maintain marketing automation workflows—including routing, scoring, and notifications—based on defined business requirements.
• Help reduce manual effort through scalable automation, testing, and ongoing funnel performance optimization.
• Maintain process documentation and SOPs, support enablement and training, and contribute to continuous improvements that drive funnel efficiency and consistency.