Marketing Process & Tech Optimization Manager

District of Columbia, USA (Hybrid)

$86K/yr – $95K/yrManager5+ years expFull time

Posted 21 hrs ago

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Job Summary

Own and drive cross-functional initiatives from planning to implementation, ensuring strategic alignment and measurable outcomes. Lead projects, optimize processes, and advance digital transformation with stakeholders.

  • Lead cross-functional programs and coordinate with marketing, technology, and business units
  • Drive process improvements and metrics to measure impact
  • Collaborate with partners to enable scalable, efficient operations

Job Description

Responsibilities

  • Contributes to the development of long-term goals to ensure continued successful growth and profitability. Studies, analyzes, and monitors the organization’s activities internally and externally. Coordinates and integrates division plans with the organization’s business goals and objectives. Reviews and reports on achievement of performance versus strategic plans. Advises and recommends strategies based on reviews.
  • Plans, organizes, and implements assigned projects. Determines and monitors resources needed, determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Ensures adherence to internal and external quality standards. Organizes project teams and leads internal and external team members and stakeholders to deliver on project goals. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact.
  • Evaluates existing programs to identify improvements and to measure outcomes. Analyzes and tests current processes and systems to determine effectiveness and efficiency. Collects data, performs root cause analysis of issues or problems, and proposes solutions according to the current and future needs of the business. Assists in the development and delivering of training programs or presentations and recommends program revisions.
  • Monitors and maintains compliance with organization policy.
  • Manages complex cross-functional operations initiatives from planning to implementation, including defining scope, resources, managing dependencies and ensuring delivery on intended outcomes. Works collaboratively with cross-functional internal and external teams, customers, vendors, and others to resolve issues and meet project goals. Exhibits a high level of customer service for internal and/or external clients.
  • Identifies opportunities to streamline workflows, reduce manual effort and improve process consistency, driving implementation and tracking post-change effectiveness.
  • Advances digital and operational transformation initiatives by partnering with technology and functional leaders to modernize business processes and enable scalable and efficient operations.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, or a related field required.
  • Minimum 5 years of experience in marketing operations, marketing enablement, process improvement, project management, business operations, or a related discipline.
  • Demonstrated experience analyzing, designing, and optimizing marketing processes, workflows, and operating procedures to improve efficiency, effectiveness, and scalability.
  • Proven ability to evaluate and implement technology-enabled solutions that enhance marketing planning, campaign execution, collaboration, reporting, and operational performance.
  • Experience leading cross-functional initiatives and partnering with marketing, technology, analytics, finance, and business stakeholders to drive operational improvements and achieve strategic objectives.
  • Strong knowledge of process improvement methodologies, change management principles, and governance practices, with the ability to drive adoption of new processes, tools, and ways of working.
  • Experience developing performance metrics, operational reporting, and process documentation to identify opportunities, measure outcomes, and support continuous improvement efforts.
  • Excellent communication, stakeholder management, analytical, and project management skills, with the ability to manage multiple priorities and influence outcomes in a fast-paced, matrixed environment.

Benefits

  • AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
AARP logo

AARP

3.9 Glassdoor

What we do might surprise you!AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities. Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members’ voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age. From being a force for positive change to producing the nation’s largest-circulation magazine – the full scope of what we do might surprise you! That’s why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.

Founded in 1958
Washington, District of Columbia, USA
6.5K employees (823 in marketing)
72% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
42.7M
Monthly Google Ads Budget
$4.6M
Traffic Source Mix
Search
23.5%
Direct
71.1%
Referral
3.8%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
707 (11% of company)
Median Career Experience
17 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Last Raise
Grant, 7 years ago

Funding History

  • Jul 2019
    Grant

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