Responsibilities

• Build, launch, and optimize digital marketing campaigns utilizing Account Engagement and Salesforce CRM data to target and nurture customers effectively.
• Develop and manage campaign automations to support the entire buyer journey, from initial interest to conversion.
• Collaborate with the Senior Digital Marketing Manager on strategic planning and execution of marketing initiatives.
• Maintain and update product listings, images, descriptions, and onsite content within Salesforce Commerce Cloud to reflect current product offerings and marketing priorities.
• Implement ongoing site updates based on product launches, seasonal promotions, and marketing campaigns.
• Coordinate with marketing and paid media teams to integrate SEO, SEM, and social media campaigns for maximum digital engagement and sales.
• Monitor customer feedback and site analytics to identify opportunities for enhancing the shopping experience.
• Track key performance metrics such as traffic, engagement, and conversion rates; generate reports to inform continuous improvement strategies.
• Serve as the primary regional point-of-contact for eCommerce-related activities, supporting cross-functional teams including IT, marketing, and product management.
• Identify and implement process improvements, automations, and innovative solutions to optimize workflows and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
• Minimum of 3 years of hands-on experience with Salesforce Commerce Cloud and Account Engagement (Pardot).
• Proven ability to manage digital campaigns, automations, and eCommerce websites effectively.
• Experience executing digital marketing strategies to generate leads, revenue, and customer engagement.
• Strong analytical skills with the ability to interpret marketing and eCommerce data.
• Excellent project management skills, capable of handling multiple initiatives simultaneously.
• Experience with digital marketing technologies including SEO, SEM, social media, and mobile marketing.
• Exceptional communication, organizational, and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Willingness to travel approximately 10% as required.

Preferred

• Familiarity with Salesforce CRM and SAP systems is advantageous.

Benefits

• Competitive salary up to $84,000 based on experience.
• Comprehensive medical, dental, and vision insurance plans.
• Life insurance coverage.
• 401(k) retirement savings plan with company match.
• Paid time off for vacation, holidays, and personal days.
• Opportunities for professional development and career advancement.
• Inclusive and diverse work environment promoting innovation and collaboration.