Growth/Performance Marketing
Freehand
USA (Remote)
$91K/yr - $112K/yr (Est.)In-houseFull-timeSenior level4+ years exp.
1 day ago
Marketing Performance Strategist
Lakewood, CO (Hybrid)
$80K/yr – $100K/yrMid Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive measurable marketing performance across multiple brands by building a unified measurement framework and actionable insights that tie spend to growth.
- Own end-to-end measurement and reporting across brands and channels.
- Must-have: robust attribution modeling and ROI-driven decision-making.
- Standout: cross-functional leadership with IT, Finance, and external agencies.
Job Description
Responsibilities
- Build end-to-end measurement framework across all brands and channels.
- Build attribution models linking spend to franchise revenue, lead quality, and acquisition cost
- Define what we measure, why it matters, and how it connects to business objectives
- Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders
- Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions.
- Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, and priorities
- Develop scenario modeling and forecasting to pressure-test plans before committing resources
- Translate data into formats that non-technical stakeholders can act on immediately
- Own the initiative tracker: a living view of everything in flight with defined success criteria and measurement plans
- Monitor health in real time, flag risks early, and propose corrective actions proactively
Requirements
- 5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations
- You have built performance measurement frameworks, not just inherited and maintained them
- Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making
- Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner
Preferred
- Experience in multi-location, franchise, or distributed business models
- Multi-brand portfolio marketing background
- Familiarity with franchise-specific metrics: same-store sales, new center ramp, brand fund ROI, local vs. national spend optimization
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Health insurance
- Opportunity for advancement
AlphaGraphics and PostNet Headquarters
Fortidia, formerly known as MBE Worldwide, is a leading global Commerce Enablement Platform that empowers SMBs and consumers to achieve their ambitious goals.From e-commerce to fulfillment, shipping to marketing, we leverage the power of our platform, multiplying opportunities for the world of business. Our purpose is to empower People locally to power Business globally.With a phisical network of 3,200 Business Solutions Centres across 60 countries, PrestaShop e-commerce platform and over 14,000 associates worldwide, we support more than 1.1 million customers annually. Our diverse portfolio of brands includes PrestaShop, Mail Boxes Etc., PostNet, PACK & SEND, World Options, AlphaGraphics, Multicopy, Print Speak, GEL Proximity and Spedingo.For further information, please visit www.fortidia.com.
Traffic Signals
Monthly Visitors
10.2K
Traffic Source Mix
Search
57.2%
Direct
19.1%
Referral
6.1%
Social
16.4%
Paid
1%
Headcount Trend
Current headcount: ~298
Marketing Team
Marketing Team Size
28 (9% of company)
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
1
