Responsibilities

• Design and own the end-to-end measurement framework across all brands and channels. Build attribution models that connect marketing activity to franchise-level revenue. Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders.
• Build measurement across paid, organic, email, local, national, and partner channels
• Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost
• Define what we measure, why it matters, and how it connects to business objectives
• Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders
• Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions. You deliver the interpretation with a recommendation attached.
• Analyze performance across the portfolio to surface opportunities, underperformance, and emerging patterns
• Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, and priorities
• Develop scenario modeling and forecasting to pressure-test plans before committing resources
• Translate data into formats that non-technical stakeholders can act on immediately

Requirements

• 5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations
• You have built performance measurement frameworks, not just inherited and maintained them
• Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making
• Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner
• Advanced proficiency with analytics platforms (GA4, Looker Studio, Tableau, or similar), CRM systems, and marketing automation tools
• Ability to distill complex data into compelling narratives for executive and non-technical audiences
• Comfortable in a PE-backed environment where marketing is held to revenue accountability standards
• You move fluidly between big-picture strategy and granular execution without losing the thread on either
• Collaborative spirit, with appreciation of diverse perspectives
• Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions

Preferred

• Experience in multi-location, franchise, or distributed business models
• Multi-brand portfolio marketing background
• Familiarity with franchise-specific metrics: same-store sales, new center ramp, brand fund ROI, local vs. national spend optimization
• Experience managing or evaluating media agency performance
• Exposure to AI-powered marketing tools, predictive analytics, or marketing intelligence platforms
• Experience building or owning dashboards used by senior leadership or board-level stakeholders

Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties