Responsibilities

• Drive key bank objectives, including low-cost deposit growth, relationship deepening, and loan application generation through campaign channel strategy and budget allocation recommendations based on performance data, cost efficiency, and business priorities
• Lead campaign development to attract new customers, increase primary banking relationships, and support lending growth
• Own campaign strategy, delivery, performance tracking and optimization across digital and owned channels
• Establish KPIs tied to business outcomes such as new account openings, funding levels, cross-sell activity, and loan applications
• Continuously test and optimize messaging, offers, audiences, and channels to improve conversion rates and cost efficiency
• Evaluate campaign ROI and recommend refinements to maximize impact and efficiency
• Translate performance data into actionable insights that inform strategy and investment decisions
• Leverage analytics platforms such as GA4, CRM (Quest), and Google Ads, to understand customer behavior and conversion paths
• Develop clear dashboards and reports that connect marketing activity to deposit, relationship, and loan growth
• Use insights to guide future campaign planning and product prioritization

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field or an equivalent combination of education and professional experience.
• 5+ years of experience in performance marketing, digital marketing, or marketing analytics required.
• Proven experience managing and optimizing multi-channel campaigns tied to measurable business outcomes
• Strong analytical skills with the ability to turn data into strategic recommendations
• Experience with analytics and advertising platforms (e.g., GA4, Google Ads, Meta, CRM systems)
• Ability to influence and collaborate effectively with cross-functional business partners