Responsibilities

• The Marketing Performance Analyst will assist with the implementation of the analytics strategy impacting all marketing functional areas.
• This role will be responsible for managing analytics and reporting platforms, performing quantitative and qualitative data analysis to develop key insights and recommendations to support demand generation, messaging and content strategy across the buyers' journey.
• The Performance Analyst will leverage trends, research, best practices, first- and third-party data to conceptualize, validate and test new ideas for continuous improvement, work with key stakeholders to define and monitor key performance indicators and partner across the organization to deliver on Velera business objectives.
• The ideal candidate is a detail-oriented, curious and forward thinking team player with the ability to turn raw data into insightful stories.
• Day In The Life: Apply expertise in quantitative analysis, and the presentation of data to see beyond the numbers, and incorporate qualitative data to deliver data-driven insights
• Track, digest and formulate recommendations for the different KPIs defined in collaboration with the leadership team
• Work with internal stakeholders to establish KPIs and related metrics for strategies, new content, launches and enhancements
• Collaborate with cross functional teams to identify new opportunities to serve business needs through analysis and reporting.
• Support business initiatives by identifying key trends that can drive growth for the business.
• Analyze metrics and user behavior to define trends and opportunity for improvement.

Requirements

• Bachelor’s degree (B.A. or B.S.) in Marketing, or related field preferred.
• Minimum five years of experience with marketing analytics including web, social media, and campaign performance; marketing communications or a closely related field.
• Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI.
• Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis is preferred
• Strong knowledge of SQL for data extraction and manipulation is a plus.

Benefits

• Great Work/Life Benefits!
• Competitive wages
• Medical with telemedicine
• Dental and Vision
• Basic and Optional Life Insurance
• Paid Time Off (PTO)
• Maternity, Parental, Family Care
• Community Volunteer Time Off
• 12 Paid Holidays
• Company Paid Disability Insurance