Responsibilities

• Develop partnerships with makers, creators, designers, SMB communities, complementary brands, retailers, and industry organizations.
• Plan and execute workshops, product demonstrations, pop-up experiences, creator events, design challenges, and product-preview programs.
• Build and manage engagement programs for professional makers, small businesses, studios, and independent creators.
• Develop co-branded, creator-led, and in-store initiatives that support customer acquisition and product adoption.
• Identify customer stories, use cases, and community advocates for case studies and brand content.
• Manage program timelines, budgets, vendors, logistics, and on-site execution.
• Track program performance, including participation, engagement, leads, influenced revenue, and ROI.
• Partner with Sales, GTM, Product, Brand, Retail, and global teams to align programs with business priorities and product launches.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 3+ years of experience in partnerships, experiential programs, community engagement, brand activation, field marketing, or a related area.
• Demonstrated experience developing partnerships and executing in-person programs in the North American market.
• Strong understanding of maker, DIY, creator, design, or small-business communities.
• Strong project-management, communication, relationship-building, and negotiation skills.
• Ability to independently manage multiple programs from planning through execution and measurement.
• Professional fluency in English and Mandarin is required.
• Experience of working with cross-functional or global teams.
• Willingness to travel and occasionally support evening or weekend events.

Preferred

• Experience in creative tools, consumer electronics, hardware, design technology, or a related consumer or prosumer category.
• Existing relationships within North American maker, creator, design, or SMB communities.
• Experience managing pop-ups, showrooms, workshops, trade shows, product demonstrations, or creator programs.
• Familiarity with CRM, project-management, event-management, or community platforms.

Benefits

• 10 Days Company Recognized Holidays
• Paid time Off - up to 15 Days
• 401(k) and company match
• Medical & Dental & Vision Insurance Coverage
• Donation Match
• Employee Assistant Program