Responsibilities

• Organic social content strategy and posting (TikTok, Instagram, Facebook)
• TikTok Shop growth and management
• Paid ads management (Meta, TikTok, Google)
• Email marketing support
• Analytics, KPI tracking, and performance reporting
• Staying ahead of current trends and platform formats to keep us relevant and competitive
• AI-assisted content creation (a plus, not a requirement)
• Strategic brand building with a long-term growth mindset

Requirements

• Strong, fluent English communication skills required
• You've done this before and have results to show
• You understand organic and paid, not just one or the other
• You're fluent in analytics and know how to use data to drive decisions
• You have hands-on TikTok Shop experience
• You think like a brand builder, not just a content scheduler
• You stay current on platform trends and know how to adapt strategy fast
• You're comfortable working remotely and async with a small, fast-moving team
• You're interested in the business outcome, not just the deliverable

Preferred

• AI-assisted content creation (a plus, not a requirement)
• Bonus if you've worked with authors, personal brands, or in the book marketing space specifically

Benefits

• Company profit share once trust and track record are established (percentage negotiated based on fit and contribution)
• Long-term equity conversation as the brand scales