Responsibilities

• Defining official marketing KPIs, formulas, inclusions, exclusions, and governance paths
• Mapping metrics to ad platforms, CRM, web analytics, CDP, warehouse, and BI layers
• Building validated dashboards from requirements through release and ongoing QA
• Managing dashboard access, self-service reporting, dashboard sprawl, and executive reporting reliability
• Explain workflows specifically within: metric definition, source-of-truth governance, dashboard development, validation, release, and maintenance workflows

Requirements

• 7+ years in marketing analytics, business intelligence for marketing, or marketing measurement operations
• Direct, hands-on experience in metric definition, source-of-truth governance, dashboard development, validation, release, and maintenance workflows
• Experience making or influencing decisions related to metric certification, source-of-truth selection, dashboard requirements, access controls, QA methods, and reporting governance
• Familiarity with tools such as: Tableau, Power BI, Looker, Salesforce, Google Analytics, Adobe Analytics, Snowflake, BigQuery, dbt, Excel, SQL
• Strong ability to clearly explain workflows, decisions, and reasoning
• Experience owning or directly executing these workflows in a real production environment
• Experience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflow