Responsibilities

• Building audience segments from campaign, lifecycle, behavioural, or leadership triggers
• Validating addressable lists, suppression logic, overlap, and frequency controls
• Managing data quality issues such as stale records, bad emails, and missing attributes
• Applying consent, regional rules, and sensitive-attribute restrictions to segmentation
• Explain workflows specifically within: audience segmentation, list validation, consent gating, suppression, and over-messaging prevention workflows
• Explain workflows step-by-step based on your own experience and respond to AI-led interview questions with depth, clarity, and real-world examples

Requirements

• 6+ years in lifecycle marketing, CRM marketing, audience strategy, or customer marketing operations
• Direct, hands-on experience in audience segmentation, list validation, consent gating, suppression, and over-messaging prevention workflows
• Experience making or influencing decisions related to segment criteria, data-source selection, consent enforcement, suppression rules, list hygiene, and contact-frequency governance
• Familiarity with tools such as Salesforce Marketing Cloud, Braze, Iterable, Marketo, HubSpot, Segment, Amplitude, CDP platforms, Excel, SQL
• Strong ability to clearly explain workflows, decisions, and reasoning
• Experience owning or directly executing these workflows in a real production environment
• Experience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflow
• Location: U.S.-based experts only