Responsibilities

• Assists in the development and implementation of marketing and outreach campaigns that promote department programs, events, facilities, parks, public lands, and related initiatives.
• Creates engaging content and designs marketing materials including brochures, flyers, newsletters, graphics, presentations, and advertisements for print and digital use.
• Manages and coordinates department social media platforms by developing content calendars, publishing posts, monitoring engagement, and responding as appropriate.
• Produces photo and video content by visiting programs, events, parks, facilities, and project sites to visually document and promote department services and experiences.
• Supports website content management by maintaining accurate, timely, and user-friendly information on the City and department webpages.
• Develops and distributes digital communications including email newsletters, announcements, and promotional messages to participants and the community.
• Assists with marketing for community engagement initiatives, including public input meetings, surveys, and outreach events.
• Represents the department at community outreach programs and events such as National Night Out, Conservancy Talks, and other engagement opportunities.
• Collaborates with department staff across divisions to identify promotional needs and ensure consistent messaging about programs, services, and projects. Coordinates with the City’s Communications Manager on communications and marketing to align department messaging with City’s strategic communication efforts.
• Conducts basic market research and monitors community trends, audience demographics, and communication preferences to inform marketing strategies.
• Tracks, analyzes, and reports on marketing and social media performance metrics to evaluate effectiveness and guide future efforts.
• Explores and recommends new and innovative digital communication tools and strategies to expand community reach and engagement.
• Assists in the development of seasonal recreation guides and other major publications by coordinating content, photos, and advertisements.
• Supports administration of the department’s volunteer program and assists with recognition and promotional efforts related to volunteer engagement.
• Assists with the implementation and promotion of the department’s sponsorship program and other partnership initiatives.
• Completes special projects and other job duties as assigned or required

Requirements

• Graduation from an accredited college with an associate degree in marketing, communications, business, or a closely related field.
• A minimum of one (1) year of experience in marketing, communications, outreach, or a closely related field.
• Access to personal or public transportation for job-related duties.

Preferred

• Experience with Meta, Canva, Hootsuite, or other communication software.
• Bilingual/Multilingual skills

Benefits

• Wisconsin Retirement System
• Health Insurance
• Dental Insurance
• Vision Insurance
• Health Reimbursement Account (HRA)
• Employee Assistance Program
• Flexible Spending Account
• Income Continuation Insurance
• Deferred Compensation
• Life Insurance
• Vacation accrual; Sick Leave accrual; Personal Days; Bereavement/Jury Duty leaves
• AFLAC Income Protection