Responsibilities

• Lead the planning, orchestration, and execution of integrated marketing campaigns across Media, Social, PR, Digital, CRO, Web, CRM, Partnerships, Trade.
• Review media plans and collaborate with the Marketing Team to determine campaign priorities, messaging, and creative requirements.
• Develop clear creative briefs and oversee the end-to-end creative delivery process, ensuring assets are delivered on time and meet quality standards.
• Ensure consistent messaging, creative direction, and customer experience across all marketing channels.
• Own the execution of promotional campaigns, including sale naming, offer development, cost modeling, launch coordination, and post-campaign performance analysis.
• Partner closely with the CRO and Web teams to prioritize and deliver website enhancements that improve campaign performance, customer experience, and conversion. Translate campaign objectives into web requirements and manage the briefing process through implementation.
• Manage key marketing initiatives, including direct mail programs, gift card campaigns, and other strategic projects.
• Coordinate cross-functional marketing calendars, campaign timelines, launch meetings, and operational reviews to ensure organizational alignment.
• Identify opportunities to improve campaign processes, workflow efficiencies, and cross-functional collaboration.
• Track campaign execution and performance, providing recommendations to optimize future marketing initiatives.

Requirements

• Proven experience leading cross-functional marketing campaigns from planning through execution.
• Strong understanding of integrated marketing strategy and omnichannel campaign orchestration.
• Commercially minded with the ability to balance brand objectives and business performance.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Strong analytical and problem-solving abilities.
• Excellent written, verbal, and presentation skills.
• Experience developing creative briefs and collaborating with creative teams.
• Demonstrated leadership experience with the ability to influence and build strong cross-functional relationships.
• Highly detail-oriented, proactive, and comfortable working in a fast-paced, deadline-driven environment.
• Education: Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field (or equivalent experience).

Benefits

• Health
• Dental
• Vision
• Employer paid life insurance, STD, and LTD
• Sick days
• Vacation days
• 9 Holidays
• Tuition assistance
• Parental leave
• 401K plan with a company match