Responsibilities

• Own and continuously improve the AIS marketing operating rhythm, ensuring seamless execution and consistent cadence across all key activities
• Design and embed standard work and best practice processes that reduce friction and enable the marketing team to focus on high impact work
• Lead the annual marketing planning process across the AIS segment, coordinating timelines, templates, and cross functional alignment
• Identify and implement opportunities to streamline or improve marketing workflows in partnership with the Associate Director
• Manage the NPI process for AIS Marketing, ensuring new product launches are coordinated and executed in alignment with go to market timelines
• Maintain NPI standard work, templates, and governance frameworks that enable consistent, high quality product introductions
• Partner with Product Management, Sales, and Medical Education to ensure marketing readiness at each NPI milestone
• Champion marketing education delivery across the AIS team, ensuring marketers have access to the skills and tools to perform at a high level
• Manage and maximize the value of marketing licences , memberships, and learning platforms, keeping the team aware of and actively using available opportunities
• Curate regular learning content and best practice resources to keep the marketing team current and informed

Requirements

• Bachelor's Degree in Marketing , Business, or a related field
• 5+ years of experience in marketing, marketing operations, or a related role, ideally within healthcare or life sciences
• Demonstrated experience building or improving marketing processes, planning frameworks, or operating rhythms
• Strong project management skills with the ability to manage multiple workstreams and deliver on time
• Excellent communication and stakeholder management skills; comfortable presenting to senior leaders
• Proficiency in Microsoft Office Suite; familiarity with marketing or project management platforms

Preferred

• Experience championing AI tools or emerging marketing technology within a team or organization
• Familiarity with NPI processes, learning platforms, or capability development programs
• Working knowledge of GE HealthCare's Aggregate Spend Tool (AST) or similar compliance systems
• Experience working in a matrixed global organization