Responsibilities

• Execute and optimize marketing campaigns across platforms (HubSpot, Salesforce, AI tools), including audience segmentation, workflow automation, and campaign asset deployment
• Ensure data accuracy and seamless lead flow by managing list imports, campaign setup, and system integrations
• Identify and resolve operational bottlenecks in campaign execution, proactively improving processes and efficiency
• Monitor campaign performance and support lead generation efforts through targeted offers, landing pages, and automation strategies
• Flexibility to accommodate emerging responsibilities and last-minute changes, but the ability to push back when necessary
• Excellent communication skills. You can work cross-functionally with various types of teams
• Engage and manage outside vendors as necessary to contribute to program goals
• Reports to the Revenue Marketing Manager
• As part of the Revenue Marketing team, you will be expected to stay focused on pipeline evolution, changes within our database, monitoring the impact of our campaigns, and proactively bringing solutions to the table