Marketing Operations Specialist

USA (Hybrid)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the end to end email and SMS program and a scalable marketing database, owning campaign execution, audience segmentation, data integrity, and continuous optimization for performance.

  • Campaign Execution: Draft segment test and deploy weekly messages in HubSpot and SlickText with calendar alignment.
  • Database Management: Maintain 1M+ contacts, import lists, protect deliverability, and run clean handoffs for campaigns.

Job Description

Responsibilities
  • Own the execution layer of Mastermind's email and SMS marketing operation; campaigns go out on time, to the right audiences, with clean data and measurable performance.
  • Own a marketing database at scale; build and manage high-volume campaigns in HubSpot and SlickText; analyze performance and implement changes to move numbers; build processes that keep the team running without friction.
  • Campaign Execution (Weekly): Draft, segment, test, proof, and deploy weekly email and SMS campaigns in HubSpot and SlickText; Build and maintain targeted audience lists; Align content with campaign timing; Own weekly campaign calendar.
  • Database Management (Ongoing): Maintain and optimize marketing database; Import and organize external lists with data integrity and compliance; Monitor deliverability and protect sender reputation.
  • Performance and Optimization (Ongoing): Track open rates, click-through rates, conversions, deliverability; Analyze performance data and implement changes; Run A/B tests and document outcomes.
  • Operations and Process (Ongoing): Build and maintain SOPs and campaign docs; Identify workflow gaps and fix; Leverage Zapier, Airtable, and other tools to automate recurring tasks.
Requirements
  • 2+ years in marketing operations with direct ownership of email and/or SMS campaign execution
  • HubSpot Marketing Hub in active production use. Not just familiarity. Owned campaigns, built audiences, managed workflows.
  • Hands-on experience managing large marketing databases. 1M+ contacts preferred. Strong segmentation methodology required.
  • Demonstrated ability to analyze campaign performance and act on it, not just report it
  • Experience building or improving operational workflows and documentation processes
  • Strong cross-functional coordination skills. Comfortable managing handoffs with copy, design, and stakeholders without friction.
  • AI tools as part of your daily workflow. You use them to move faster, not to say you use them.
Nice_to_have
  • SlickText or comparable SMS platform at intermediate to advanced depth
  • Zapier workflow builds that replaced manual processes
  • Airtable for campaign tracking and operational management
  • Experience in a subscription-based or online education business
  • HubSpot Marketing Software Certification
Benefits
  • Occasional travel to Scottsdale for company events, fully covered by Mastermind
  • Location: In-office Scottsdale AZ with remote flexibility for top candidates outside AZ (as noted)
Mastermind.com logo

Mastermind.com

The game has changed when it comes to entrepreneurship and business and we are leading the way with the Mastermind Business System. Tony Robbins and Dean Graziosi have spent their careers redefining the way people learn and making self-education the new norm...Mastermind.com is the manifestation of their commitment. “In my 30 plus years of being an entrepreneur and creating 14 successful companies, nothing in the world has been more fulfilling and nothing makes more impact than this 1 thing: Sharing my knowledge with other people, and helping them achieve results faster.” – Dean GraziosiBesides leading the creation of a new education standard around the world, Mastermind.com promises the following:🔎 We will teach you how to extract the knowledge, skill, and passion you already have🗣 We will show you how to share that knowledge with people who need it🏆 We will guide you toward leaving a life-long legacy and profiting from your knowledgeAnd NO, you don’t have to be an “expert.” Here’s what people who joined the movement are saying:“So grateful to Tony, Dean, and Russell and all their wonderful team for overdelivering value and sharing their knowledge with the best course in the world” – Lisa Teece“Dean and Tony have me shaking, crying, laughing, having multiple breakdowns followed immediately by breakthroughs... Best money I’ve ever paid. You can’t put a price on the level of exponential growth and course correction I’m experiencing right now.” – Karen Calcaño“I should’ve had to pay $15k for this! The amount of material and knowledge received? Dean and Tony are total class for ‘giving’ this away! #mindblown” – TS MitchellMastermind.com is helping people across the world use the tools and knowledge they already have to impact lives, spread knowledge, and profit along the way.Ready to turn your knowledge into impact AND income? Build, launch, and scale a business you love. Ready to grow? Start now. ⬇️

Scottsdale, Arizona, USA
380 employees (63 in marketing)

Headcount Trend

Current headcount: ~380

Marketing Team

Marketing Team Size
46 (12% of company)
Median Career Experience
10.5 years
Median Tenure
9.4 years
Marketing Roles Posted (Last 30 Days)
1