Marketing Operations Specialist, CMA

Scottsdale, AZ (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive CMA''s email campaigns, social content, and community updates to engage members and prospects.

  • Own email campaigns and automated journeys in Active Campaign.
  • Must-have: 2+ years in marketing or digital engagement roles.
  • Standout: Manage the Glue Up community and weekly CMA communications.

Job Description

Responsibilities

  • Build and deploy email campaigns in Active Campaign for CMA members and prospects; develop and manage automated email journeys, track performance metrics, and optimize for increased engagement.
  • Plan, schedule, and publish social media content across CMA platforms; stay informed on industry trends, conduct competitive research, and monitor analytics to guide strategy.
  • Customize Canva design templates, including PowerPoints, advertisements, and additional sales resources, and coordinate print orders with vendors to ensure timely delivery of high-quality, on-brand conference and partner materials.
  • Maintain and update both public-facing and members-only website content; publish new blog posts, refresh resource pages, and ensure statistics, case references, and other key information remain current and accurate.
  • Oversee and support the members-only Glue Up community by creating groups, developing discussion topics, monitoring activity, moderating content, and responding to member inquiries—or routing them to the appropriate team member.
  • Keep the CMA team informed by distributing a weekly communication summary featuring key updates and shareable content for use with prospects and existing relationships.
  • Partner with the ADF communications team to align and amplify relevant messaging to CMA audiences.
  • Provide occasional writing support by drafting content such as emails, blog posts, member spotlights, and other materials tailored to CMA communications needs.

Requirements

  • Bachelor''s degree in marketing, communications, business, or a related field, or equivalent professional experience
  • 2+ years of experience in marketing, communications, or digital engagement roles
  • Experience with email marketing, social media management, and digital marketing strategies
  • Experience using marketing tools and platforms such as Active Campaign, Canva, Glue Up, or comparable systems.

Preferred

    Benefits

    • Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.
    Alliance Defending Freedom logo

    Alliance Defending Freedom

    Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. ADF was launched in 1994 by a large group of Christian ministry leaders with one mission in mind: to keep the doors open for the Gospel by advocating for religious liberty, the sanctity of life, and marriage and family. For information on careers and current open positions at ADF, please visit ADFlegal.org/careers.

    Founded in 1994
    Scottsdale, Arizona, USA
    371 employees (56 in marketing)

    Traffic Signals

    Monthly Visitors
    163.7K
    Monthly Google Ads Budget
    $30.9K
    Traffic Source Mix
    Search
    36.1%
    Direct
    54.4%
    Referral
    4.2%
    Social
    3.7%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~371

    Marketing Team

    Marketing Team Size
    47 (13% of company)
    Median Career Experience
    11 years
    Median Tenure
    4.3 years
    Marketing Roles Posted (Last 30 Days)
    1

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