Marketing Operations Specialist

Springfield, MO (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Own marketing operations and campaign execution for US/Canada to drive sales, brand presence, and operational efficiency.

  • Must-have: 2-4 years in marketing plus strong organizational and MS Office skills
  • Standout: Coordinates cross-functional campaigns with merchandising, creative, and external vendors
  • Standout: Maintains calendars and documentation for on-time production

Job Description

Responsibilities

  • Own day-to-day marketing operations for US and Canada with focus on campaign planning and execution to drive sales, strengthen brand presence, grow the customer base and improve operational efficiency.
  • Plan, coordinate, and manage print and digital marketing campaigns from kickoff through distribution for retail flyers, catalogs, and direct mail. Ensure alignment with campaign objectives, production timelines and budget requirements, while coordinating cross-functional teams and external vendors to deliver accurate, on-time execution.
  • Collaborate with merchandising, creative, and marketing teams to support merchandising and marketing priorities, initiatives and strategy. Partner with merchandising teams to align campaign plan with product strategies, promotions and seasonal assortments. Support integrated marketing efforts by ensuring alignment across channels and stakeholders.
  • Maintain calendars/schedules, documentation and operational processes for marketing programs. Ensure internal and external production schedules are accurate at all times and shared with internal and external partners. Organize and maintain centralized documentation to support transparency, consistency and efficiency within the team.
  • Support pre-campaign and post-campaign performance reporting, including sales, margin, response rate, and ROI insights
  • Identify opportunities to improve efficiency, reduce costs, and optimize marketing operations workflows
  • ALL OTHER DUTIES AS ASSIGNED

Requirements

  • Minimum Degree Required: Associate Degree in Marketing
  • Experience: 2-4 years of experience in Marketing
  • Merchandising and Marketing experience
  • Enthusiasm for the Outdoors
  • Strong communications (both verbal and written) skills required
  • Must be a self starter who takes responsibility and ownership of projects
  • Strong organizational and time management skills are required
  • Proficient in Microsoft Office Suite

    Benefits

    • Medical
    • Dental
    • Vision
    • Health Savings Account
    • Flexible Spending Account
    • Voluntary benefits
    • 401k Retirement Savings
    • Paid holidays
    • Paid vacation
    • Paid sick time

    About Bass Pro Shops

    • Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love a
    Bass Pro Shops logo

    Bass Pro Shops

    3.6 Glassdoor

    Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

    Founded in 1972
    Springfield, Missouri, USA
    9.6K employees (675 in marketing)
    65% recommend to a friend
    79% CEO approval

    Traffic Signals

    Monthly Visitors
    13.5M
    Monthly Google Ads Budget
    $507.9K
    Traffic Source Mix
    Search
    41.5%
    Direct
    47.2%
    Referral
    6.3%
    Social
    3.5%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~9.6K

    Marketing Team

    Marketing Team Size
    480 (5% of company)
    Median Career Experience
    10 years
    Median Tenure
    4.8 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Last Raise
    Series Unknown, 11 years ago

    Funding History

    • Feb 2015
      Series Unknown

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