Responsibilities

• Plan and execute campaigns, including audience targeting, list segmentation, tracking, messaging, lead capture, and landing page development
• Build reports/dashboards to provide visibility into KPIs
• Monitor and analyze data, providing recommendations and learnings to continuously improve results
• Oversee lead management and handoff processes, maintaining integration between HubSpot and Salesforce to ensure seamless handoff to sales
• Develop, manage, and optimize HubSpot workflows, including triggers, testing, and automated responses
• Drive best-in-class data capture and management to ensure database accuracy, performing regular health checks, cleansing, and data enrichment
• Evaluate existing processes and technologies, making recommendations to optimize performance, improve efficiency and leverage automation

Requirements

• 3–5 years working in digital marketing, operations, or demand generation
• Proficiency in HubSpot and Salesforce
• Bachelor’s degree in Marketing or a related field

Preferred

• High attention to detail and standards for quality
• Comfortable working independently, navigating ambiguity, and tackling complex challenges
• Obsessive about testing, tracking, and measurement with ability to translate complex technical concepts into clear, actionable insights and solutions
• Understands and applies frameworks to design repeatable, scalable workflows, and ensure smooth project execution
• Takes initiative, proactively identifies opportunities for improvement, and drives projects through completion with minimal oversight