Marketing Operations Senior Business Analyst

Wilmington, DE (Unknown)

Salary Not AvailableSenior Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the analytics reporting backbone that automates executive updates, builds AI-assisted narratives, and governs 30+ dashboards end to end for marketing, with a focus on adoption and data quality.

  • Reporting automation and AI enablement: automate executive updates, OKRs, staffing, and scorecards.
  • Data quality and governance: implement validation, lineage, and documentation, plus KPI governance.
  • Adoption and stakeholder enablement: education program, communications, and cross-functional collaboration to drive usage.

Job Description

Responsibilities

  • Reporting automation and AI enablement: Build, automate, and maintain recurring executive reporting, including the monthly business update, OKRs, staffing levels, and employee scorecards, with an emphasis on reusability and auditability.
  • Leverage AI/LLM capabilities (e.g., automated narrative summaries, metric reconciliation assistants, anomaly detection prompts) to reduce manual effort and accelerate time to insight.
  • Establish quality checks, data lineage, and documentation for all automated reporting assets.
  • Scorecards and KPI governance: Design and operationalize partner and employee scorecards with clear KPI definitions, owners, and update cadences.
  • Implement data validation rules and monitoring to ensure accuracy and consistency across ~30+ existing dashboards and new assets.
  • Tableau ecosystem integration and optimization: Connect and harmonize data from Marketing Connect and adjacent tools (e.g., AEM, Smart Analyzer) to expand the reporting foundation into an integrated performance view.
  • Standardize dashboard templates and self‑service assets to reduce duplication and improve ease of use.
  • User adoption, education, and change management: Stand up a formal user education program—training materials, office hours, and role‑based guides—to grow adoption beyond managerial users to Marketers and Relationship teams.
  • Launch a regular communications series to announce new capabilities, preview the roadmap, and share tips and best practices that encourage consistent usage.
  • Stakeholder engagement and delivery: Partner with Marketing, Operations, Analytics, and Technology stakeholders to gather requirements, prioritize enhancements, and ensure solutions align to business goals.
  • Track and report adoption metrics (e.g., active users, time‑to‑insight, dashboard engagement) and use feedback to iterate and improve.

Requirements

  • Bachelor's degree in a quantitative, business, or related field, or equivalent practical experience.
  • 4+ years of experience in analytics, reporting, business intelligence, or operations within marketing or a related domain.
  • Proficiency with: SQL for querying and transforming data.
  • Proficiency with Alteryx and Tableau for dashboard development, publishing, and usage monitoring.
  • At least one scripting language (e.g., Python) for automation and data workflows.
  • Strong understanding of data modeling and ETL concepts; experience working with relational data sources and joining data across multiple systems.
  • Demonstrated ability to automate recurring reporting workflows and apply rigorous data quality controls.
  • Excellent communication skills with a track record of translating data into clear, actionable insights for non‑technical audiences.
  • Experience delivering training, building user guides, or leading change‑management initiatives to drive analytics adoption.
  • Experience with dashboard publishing and usage monitoring in a marketing analytics context.

Preferred

  • Experience integrating marketing and content platforms (e.g., Marketing Connect, AEM, Smart Analyzer) into BI pipelines.
  • Hands‑on use of AI/LLM tools for report generation, text summarization, or anomaly detection within analytics processes.
  • Familiarity with KPI frameworks for OKRs, staffing capacity, and performance scorecards.
  • Exposure to Agile delivery and backlog management for analytics/BI workstreams.

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
  • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • We also offer a range of benefits and programs to meet employee needs, based on eligibility.
  • These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
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With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

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