Marketing Operations Program Manager

Denver, CO (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive Ping Identity\'s marketing operations to operationalize ICP, implement MQA, and run cross-functional GTM initiatives.

  • Own end-to-end marketing ops design from intake to launch using tools like Asana and Helpdesk
  • Must-have: Experience leading ICP/MQA programs in enterprise B2B SaaS
  • Standout: Ability to translate ambiguity into structured, data-backed recommendations

Job Description

Responsibilities
  • Operationalize Ping’s Ideal Customer Profile (ICP) across systems, segmentation, territory design, and target account strategy
  • Define, implement, and scale the Marketing Qualified Account (MQA) framework in partnership with Analytics, RevOps, and IS
  • Support the evolution from lead-based to account- and buying group–centric marketing across platforms such as Salesforce, Marketo, and 6sense
  • Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g., ICP refinement, MQA rollout, lead-to-ARR improvements, data governance, GTM pilots)
  • Act as an internal consultant to Marketing, taking on ambiguous, high-priority projects and driving them to completion
  • Design and optimize end-to-end marketing processes (intake → build → QA → launch → reporting) across tools like Asana and Helpdesk
Requirements
  • 5–8 years of experience in marketing operations, strategy, or a similar role within Enterprise B2B SaaS
  • Strong understanding of the lead-to-revenue lifecycle, including ICP, account-based marketing, and qualification frameworks (MQL, MQA, etc.)
  • Proven ability to lead complex, cross-functional initiatives end-to-end
  • Experience working with marketing and sales technologies such as Salesforce, Marketo, and 6sense
  • The ability to navigate the organization and influence priority calls using clear, data-backed evidence.
  • A knack for solving ambiguity and creating structure where the path forward isn’t always clear.
Preferred
  • Experience building or scaling account-based marketing or MQA frameworks
  • Background in marketing analytics, RevOps, or GTM strategy
  • Experience improving marketing data governance and quality
  • Familiarity with project management tools such as Asana
  • Deep technical familiarity with Marketo, Salesforce, and 6Sense
  • Experience with Asana for enterprise-level process design.
Benefits
  • Generous PTO & Holiday Schedule
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement
  • Commuter Offset (Specific locations)
Ping Identity logo

Ping Identity

3.8 Glassdoor

At Ping, we make it possible to trust every digital moment: moments with customers, employees, partners, and non-human identities. Whether you're securing millions of users, fighting sophisticated fraud, simplifying third-party access, or embracing passwordless experiences and verifiable credentials, establishing trust shouldn’t slow you down. Our enterprise-grade identity platform is built for scale, speed, and flexibility—and works seamlessly with your existing tech stack across cloud, hybrid, and on-prem. We help innovators like you accelerate growth and confidently leverage AI, making life easier for your developers, users, IT teams, and partners. With Ping, all your digital experiences start with trust.Headquartered in Denver, Colorado, Ping Identity also has offices across the world including Austin, Bangalore, Edinburgh, Grenoble, Israel, London, San Francisco, Singapore, and Vancouver.*On August 23, 2023, Ping Identity and ForgeRock joined together to deliver more choice, deeper expertise, and a more complete identity solution for customers and partners.

Founded in 2002
Denver, Colorado, USA
2.2K employees (154 in marketing)
65% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$49.2K
Traffic Source Mix
Search
13.2%
Direct
37.5%
Referral
47%
Social
0.4%
Paid
1.9%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
120 (5% of company)
Median Career Experience
13 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$128.3M
Last Raise
$35M
Series F, 11 years ago

Funding History

  • Sep 2014
    Series F • $35M
  • Jun 2014
    Series Unknown • $1.1M
  • Nov 2013
    Series Unknown • $913K

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