Responsibilities

• Design the requirements and development of an evergreen email nurture that programmatically aligns to business units’ pipeline goals, products of interest and account based intent.
• Support and execute the prospect and customer journey using nurture streams, automation and emails throughout the buyer’s journey.
• Work closely with Marketing Automation Team liaisons to optimize all aspects of email programs and automation within Marketo including Program Setup and Audience Segmentation.
• Ensure all email nurtures follow industry best practices and comply with privacy regulations.
• Collaborate closely with Sales and Marketing leadership to incorporate fresh and relevant market insights into email.
• Provide support for marketing programs within technology stack, utilizing data and scoring models to drive audience targeting.
• Build and manage standardized audience segmentation from various data sets and incorporate intent models to determine ideal messages across channels for targeting.
• Ensure consistent and effective use of email and other digital channels align to holistic lead to account management.
• Assist with and provide insights into database optimization, including driving optimization of nurture to support scoring and lead lifecycle advancement.
• Drive testing and optimization for evergreen email nurture program with key marketing and CRO stakeholders.

Requirements

• BA, BS, or equivalent degree
• 3-5 years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads
• 3-5 years working with marketing technologies to build automated, engaging and well personalized experiences to help customers understand business value
• Proficiency in email marketing, webinars (we use Goldcast), CRM (we use SFDC) including reporting on, analyzing, and optimizing the performance of the campaign builds
• Proficiency in account based marketing principals as well as lead funnels for lifecycle alignment
• Comfortable with interpreting go-to-market signals from various data sources
• Strong interpersonal skills. Must be sharp, energetic, assertive, and results oriented. Able to prioritize and focus in a rapidly evolving environment
• Mid-level working knowledge of Marketo MAP and SFDC CRM
• Basic understanding of account-based marketing platforms (ideally 6sense)
• Has a passion for marketing SaaS solutions, connecting customer needs with product capabilities, and driving performance results