Responsibilities

• Monitor and optimize database health; manage segmentation, enrichment, and data augmentation from third-party tools and sources.
• Build and maintain demand gen campaign reports to share with sales leaders and other cross-functional senior executives.
• Manage the lead pipeline from initial contact to sales handoff, including channel tracking, conversion reporting, and service level agreement (SLA) compliance.
• Optimize and troubleshoot marketing attribution models to precisely demonstrate pipeline and revenue impact.
• Administer and optimize marketing technologies (Pardot, HubSpot, LeanData, Demandbase, etc.) and their integration with Salesforce CRM.
• Develop and manage email nurture programs by audience segment to support both prospect engagement and customer retention.
• Ensure email marketing and campaigns comply with GDPR, CCPA, and global data privacy regulations, including opt-in management, consent tracking, and email preference centers.
• Enable data-driven decisions for the marketing team through reporting and data analysis of program performance and impact on the business.
• Partner with agencies, sales, and internal teams to ensure seamless campaign execution and reporting alignment.
• Train and support marketing colleagues on processes, tools, and reporting to drive operational excellence across business units.
• Stay ahead of marketing operations, attribution, and automation standards; continually recommend improvements to tools, processes, and strategies.