Responsibilities

• Manage the “operational backbone” of a ~6 person cross-functional marketing team delivering educational campaigns to Aetna members
• Engage closely with a Senior Marketing Operations Manager, health plans, and state Medicaid departments to ensure campaigns are delivered to highly exacting specifications.
• Lead strategy for a subset of campaigns (analyze overlaps/gaps with existing campaigns, develop test plan and targeting, identify opportunities for innovation, define the member’s journey, write creative brief and work with creative team on messaging, etc.). Many aspects of this role are operational but the colleague in this role will perform these strategic functions as well.
• Manage trafficking of marketing campaigns within the content approvals ecosystem – support regulatory and compliance reviews by packaging and submitting materials; prepare responses to feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.
• Lead cross-functional Campaign Team implementation meetings ; create timelines and track status toward campaign launch, negotiating blockers as they arise.
• Execute Quality Assurance / User Acceptance Testing for each campaign launch, in partnership with Salesforce Marketing Cloud Architect, data science and data engineer team members.
• Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids.
• Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed.
• Manage reporting for marcom spend, health plan reporting requests, and other use cases.
• Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a “well-oiled machine.”
• Synthesize learnings from our "test & learn" marketing experiments on a regular basis.

Requirements

• 5+ years in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web). Time spent in related roles like project management may also be considered.
• Bachelor's Degree in marketing preferred or equivalent (HS Diploma + 4 years of relevant experience)

Preferred

• Experience with Medicaid compliance requirements is highly desirable.
• Experience / familiarity with Workfront workflow management tool.
• Some professional experience with PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.).
• Strong attention to detail, flexibility, ability to learn quickly, and excellent communication skills are all critical for this role.
• Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment) is preferred but not required.
• Experience in the healthcare industry is preferred but not required – but a passion for healthcare is necessary!