Responsibilities

• Own and manage the HubSpot instance: workflows, lead routing, scoring, custom properties, lists, and integrations.
• Build and implement lead scoring models and funnel stage definitions (MEL, MQL, SQL, EQL) across both PLG and SLG motions.
• Stand up executive-level reporting and dashboards in HubSpot, including pod-level and regional performance views.
• Implement and maintain attribution tracking: UTM-to-campaign-to-opportunity mapping and multi-touch attribution models.
• Execute contact database cleanup: deduplication, enrichment, validation, and ongoing data governance.
• Build and maintain SDR custom properties to support pipeline segmentation by product pod.
• Manage event lead intake processes end-to-end (capture, scrub, upload, enrich, route, activate).
• Create and maintain email and landing page templates in HubSpot.
• Document all processes: SOPs, intake forms, governance standards, and runbooks.
• Partner cross-functionally with Sales Ops, Demand Gen, and the data/enrichment team to ensure operational alignment.

Requirements

• 3+ years of experience in Marketing Operations or Revenue Operations in a B2B SaaS environment.
• Deep HubSpot expertise: workflows, lead scoring, custom properties, reporting dashboards, and integrations. This is not a learn-on-the-job situation.
• Hands-on experience building lead scoring models and managing funnel stage definitions.
• Strong data hygiene skills: deduplication, enrichment, normalization, and governance at scale.
• Experience building and maintaining marketing attribution (UTM tracking, campaign influence, multi-touch models).
• Proven ability to work cross-functionally with Sales, Demand Gen, and Revenue Operations teams.
• Highly independent, self-motivated, and detail-oriented.

Preferred

• Experience with data enrichment platforms (OnFire, Clay, ZoomInfo, Clearbit, or similar).
• Familiarity with Snowflake or other data warehouse integrations.
• Experience with automation tools (Zapier, N8N, or similar).
• Background in companies with multi-product or pod-based GTM structures.
• Comfort with fast-paced, high-growth startup environments (Series C stage).