Responsibilities

• CRM Lifecycle Sequences . Build, deploy, and maintain email and SMS campaigns in ServiceTitan Marketing Pro across all OpCos. Own the full sequence lifecycle — design, suppression logic, triggered workflows, and performance monitoring. Sequences exist in concept today; your job is to get them running at scale in a way that increases lead conversion, reactivates demand, and drives measurable revenue growth.
• Attribution & Campaign Infrastructure . Establish and enforce naming conventions and UTM standards across all paid channels and ServiceTitan campaigns. Own the change log. Build and maintain dashboards in Looker Studio or Google Sheets that give a clean read on lead volume, cost per lead, and booking rate by OpCo and channel.
• MarTech Stack Ownership . Admin-level ownership of ServiceTitan Marketing Pro, Google Ads MCC, LSA accounts, call tracking platforms, and AI vendor tools. You resolve integration failures, ensure data flows cleanly between systems, onboard new users without bottlenecks, and flag when a tool isn’t earning its cost.
• Vendor Accountability . Own the operational governance of the MarTech tools in the stack. That means usage audits, performance tracking, vendor check-ins, and clear recommendations when something isn’t working. You’ll need to assess the current state, piece together what exists today, and conduct the audit work needed to create a clear path forward.
• Vendor & Contract Operations . Maintain the master log of agency and vendor contracts — renewal dates, scope, spend, and performance benchmarks. Surface issues before they become surprises. Support the SVP with documentation ahead of vendor accountability and renegotiation conversations.