Responsibilities

• Top Priority: Website Project management (Next 4-5 Months)
• Project planning
• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
• Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
• Establish a weekly status reporting cadence for the project team.
• Content and SEO migration
• Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.
• Lead capture and tracking continuity
• Verify GA4 event tracking and UTM parameter continuity in collboaration with the Hubspot manager and other teams.
• Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.
• Launch and post launch
• Build and execute the launch day run-book.
• Communication
• Manage review cycles at key project milestones.
• Marketing Project and Program Management (55%)
• Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently.
• Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions.
• Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products.
• Help with the project management platform (Asana) for the marketing team.
• Facilitate quarterly retrospectives to capture lessons learned and improve team performance.