Responsibilities

• Make HubSpot your end-to-end. Lead lifecycle stages, lead scoring, workflow architecture, database hygiene, and custom reporting. Own it as platform admin.
• Build attribution infrastructure. UTM framework, campaign membership, and a multi-touch attribution model that answers "which campaigns drove revenue?" with a report, not a spreadsheet.
• Stand up enrichment and routing. Integrate enrichment tooling (Clay, Apollo, Clearbit, or equivalent) so leads are enriched on entry and routed automatically to the right place.
• Own lifecycle email operations. Manage trigger logic, audience segmentation, QA, and reporting for lifecycle programs. (Strategy and copy owned by Demand Gen and PMM.)
• Maintain cross-platform data integrity. Design and manage data flows between HubSpot and connected systems. When something breaks, you know why.
• Build dashboards that drive decisions. Develop reporting frameworks that give leadership and the demand gen team visibility into revenue-driving activities, not vanity metrics.
• Be a proactive data partner. Surface broken enrolment triggers, misconfigured UTMs, and routing errors before they affect campaigns.
• Contribute across the team. Build event/webinar landing pages, stage email campaigns, publish content. This is a startup, so everyone ships.
• Document everything you build. Maintain runbooks, process documentation, and system architecture diagrams.

Requirements

• 5+ years in marketing operations or a closely related role at a B2B SaaS company, including at least 2 years at a fast-growing startup
• HubSpot Certified; has built or owned a HubSpot instance end-to-end (lifecycle design, lead scoring, workflow logic, database architecture)
• Has built attribution from scratch — UTM framework, attribution model, and the first campaign-to-revenue report
• Hands-on experience with at least one enrichment platform (Clay, Apollo, Clearbit, or equivalent) and has configured routing logic
• Strong B2B demand gen fluency: inbound/outbound motions, lead scoring, intent signals, sales handoffs, and funnel metrics
• Proficient with CRM/database management, integration architecture, APIs, webhooks, and process automation; comfortable writing lightweight scripts when no-code won't cut it
• Familiar with analytics tools (HubSpot reporting, Hex, Salesforce, or similar) and comfortable with SQL for ad hoc analysis
• Has built and maintained a real automation workflow using AI tools or no-code platforms (n8n, Make, Zapier, or equivalent)
• Understands CAN-SPAM, GDPR, and CCPA compliance basics; can build suppression lists and manage consent
• Cross-functional communicator who works effectively with demand gen, PMM, sales, and analytics without creating bottlenecks

Benefits

• Fully remote and globally distributed working environment
• Option to attend Laracon conferences around the world
• Paid time off (Vacation, Sick & Public Holidays)
• Family leave (Maternity, Paternity)
• Company equity
• Welcome kit with custom Laravel swag