Marketing Operations Manager

New York City, NY (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale the marketing and operations operating system to drive accurate data, efficient workflows, and cross‑functional alignment across sales, marketing, and student success.

  • Lead attribution and data infrastructure across GTM, GA4, and HubSpot to deliver unified analytics and decision-ready dashboards.
  • Design scalable processes and support systems, educate teams, and manage change to improve day‑to‑day workflows.
  • Build and maintain reports, dashboards, and ad hoc analyses while ensuring data integrity in HubSpot and across platforms.

Job Description

Responsibilities

  • Collaborate with sales, marketing, and operations teams to enhance operational excellence and rigor in the business
  • Define, develop, and implement sales, marketing, and student success support systems and scalable processes
  • Work closely with key stakeholders/cross-functional teams to understand operational needs and improve existing workflows
  • Educate the sales, marketing, and student success teams about process changes and system updates, keeping them informed about change management
  • Assist the team in finding simple and scalable process solutions for day-to-day challenges
  • Ensure data accuracy in HubSpot CRM
  • Lead all attribution infrastructure - UTM tracking, Google Analytics, Ad platforms
  • Integrate all of our platforms, e.g., GTM, GA4, and HubSpot
  • Integrate our third-party tools with GTM, GA4, and HubSpot (e.g., webinar tools, outgrow, etc.)
  • Write and maintain documentation for operation processes

Requirements

  • 4+ years of experience in Business, Sales, Success Operations, or a similar role
  • Proven experience collaborating with sales, marketing, and operations teams to drive strategic initiatives
  • Bachelor’s degree required, Masters degree preferred
  • Experience in a startup environment and a demonstrated ability to work within a scaling team, ideally having been part of a team with less than 50 employees
  • Strong knowledge and understanding of sales and customer success disciplines
  • Solid functional understanding of HubSpot CRM, with robust experience in creating and maintaining reports and dashboards
  • Excellent analytical thinking skills, with the ability to break down ambiguous problems into clear, manageable components and identify optimal solutions
  • Exceptional verbal and written communication skills, along with strong organizational abilities; experience in project or program management is a plus
  • Strong problem-solving and troubleshooting skills, with the ability to escalate issues and roadblocks as necessary
  • Commitment to drive actionable outcomes and results

Preferred

  • A passion for cultivating authentic connections
  • Individuals who embody a winning attitude
  • A mindset fueled by curiosity
  • Determination to hustle and overcome challenges
  • An infectious enthusiasm and adaptability

Benefits

  • 100% coverage of health, vision, and dental benefits
  • Flexible Paid-time Off
  • Learning and Development Budget
  • Retirement Savings Plans - 401k with matching
  • Diversity and inclusion programs that promote employee resource groups like OWN, AAPI, Rainbow, Gender+, LatinX, Black Excellence, Disability Community, and Veterans
Inspira Education logo

Inspira Education

4.2 Glassdoor

Inspira is reimagining higher education admissions so that every person can realize their full potential. As the world’s leading network of top admissions consultants in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds across the world.

Founded in 2020
New York, New York, USA
78 employees (13 in marketing)
80% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
27.9%
Direct
47.8%
Referral
5.8%
Social
16.9%
Paid
1.5%

Headcount Trend

Current headcount: ~78

Marketing Team

Marketing Team Size
10 (13% of company)
Median Career Experience
8.5 years
Median Tenure
3.2 years

Funding

Last Raise
Seed, 4 years ago

Funding History

  • Jan 2022
    Seed