Responsibilities

• Own the marketing budget across digital and traditional channels — Google Ads, social media, direct mail, local advertising, and lead aggregators. Develop and execute campaigns that drive qualified homeowner leads into the pipeline. Track cost-per-lead, cost-per-acquisition, and marketing ROI by channel. You are accountable for lead volume and lead quality.
• Directly manage the in-house SEO specialist to drive organic search rankings, local SEO performance, and website content strategy. Oversee website updates, landing pages, review management, and Google Business Profile optimization. Ensure digital presence is consistently generating inbound leads alongside paid channels.
• Recruit, onboard, and manage sales reps. Distribute leads, monitor pipeline activity, track close rates and average job sizes, and ensure reps are performing in-home consultations that convert. Set sales targets, run performance reviews, and manage rep compensation in compliance with California AB5 requirements.
• Manage installation crews — scheduling jobs, ensuring quality standards, resolving field issues, and tracking job completion timelines. Maintain California AB5 compliance for all contractor engagements. Coordinate with the service team for warranty and repair requests.
• Oversee the homeowner experience from signed contract through completed installation — scheduling, milestone communication, issue resolution, and post-project follow-up. Ensure every customer interaction reflects the Insight Glass reputation for quality and reliability.
• Run the Fremont showroom — managing CRM pipeline, estimate workflow, installation scheduling, and ensuring the location meets brand and service standards. Coordinate with Benicia headquarters for shared administrative services, accounting, and service technician support via the intercompany agreement.
• Directly manage the in-house IT/programmer to build, maintain, and improve the operational toolstack — including CRM configuration, quoting workflows, IES integration, internal automations, and reporting dashboards. Identify opportunities to deploy AI-powered solutions that save the team time and improve accuracy.
• Build and maintain dashboards that track the full funnel — from ad spend to lead volume to close rate to revenue. Report weekly to the CEO on marketing ROI, sales performance, installation throughput, and customer satisfaction. Use data to drive decisions, not gut instinct.
• AI FLUENCY — NON-NEGOTIABLE We run AI-powered workflows across quoting, CRM, reporting, and communications. You don’t need to be a developer — but you need to be genuinely comfortable using tools like ChatGPT, Claude, and emerging AI platforms to automate tasks, draft documents, analyze data, and build internal tools. We expect this role to proactively identify and deploy AI solutions that accelerate marketing performance, streamline operations, and give the team a competitive edge. Candidates who have not adopted AI into their daily work will not be competitive here.