Responsibilities

• Design and optimize marketing workflows, processes, and systems to improve efficiency and scalability across all campaigns.
• Align cross-functional teams (marketing, operations, revenue management, IT) to ensure seamless execution.
• Establish governance, standards, and best practices across the marketing organization.
• Oversee the execution of integrated marketing campaigns across digital, email, SEO, and local marketing channels.
• Define campaign goals, timelines, and success metrics; ensure on-time, on-budget delivery.
• Coordinate internal stakeholders and agency partners to maintain alignment and accountability.
• Own lead management strategy, including lead flow, scoring, segmentation, and routing.
• Optimize lead-to-rental conversion through improved processes, automation, and system integration.
• Partner with operations and sales teams to ensure effective follow-up and customer experience.
• Manage marketing data integrity, tracking, and reporting across platforms (GA4, CRM, marketing automation tools).
• Define and monitor KPIs including conversion rates, cost-per-lead, occupancy impact, and engagement metrics.
• Deliver actionable insights to improve campaign performance and inform strategic decisions.
• Oversee the marketing technology stack, including CRM, marketing automation, analytics, and reporting tools.
• Ensure proper integration between platforms to enable accurate tracking and efficient workflows.
• Identify and implement new tools or enhancements to improve marketing effectiveness.
• Partner with leadership and finance to manage marketing budgets, track spend and optimize allocation.
• Ensure campaigns and initiatives are delivered within established timelines and financial targets.
• Manage external agency and vendor relationships, ensuring alignment with strategy, quality standards, and performance expectations.
• Oversee execution while maintaining internal ownership of strategy, data, and results.