Responsibilities

• Build, QA, and launch Marketo programs across multiple campaign types, including demand generation, nurture, webinars, content syndication, field events, virtual events, paid media, and lifecycle campaigns.
• Configure and maintain scalable program templates, tokens, operational programs, and smart campaign logic.
• Clone and customize recurring campaign programs while maintaining consistency and operational standards.
• Perform comprehensive pre-launch QA including sample sends, token validation, link testing, form validation, scoring triggers, suppression logic, and campaign flow testing.
• Monitor active campaigns for deliverability, processing errors, sync issues, and overall campaign health.
• Maintain Marketo program organization, naming conventions, folder structure, and operational documentation.
• Build and manage smart lists and static lists using persona, lifecycle stage, account attributes, geography, engagement, and behavioral data.
• Partner with the Email Marketing team to support audience segmentation, list management, and campaign execution.
• Manage suppression lists and ensure compliance with GDPR, CAN-SPAM, CCPA, and company privacy policies.
• Support database hygiene initiatives including deduplication, normalization, and data quality improvements.

Requirements

• 3–5+ years of experience in Marketing Operations, Marketing Automation, or a related marketing technology role, preferably in B2B SaaS.
• 3+ years of hands-on Marketo experience, including program builds, smart campaigns, tokens, forms, operational programs, and templates.
• Strong working knowledge of Salesforce CRM and the relationship between Leads, Contacts, Campaigns, Campaign Members, and Opportunities.
• Experience troubleshooting Marketo-Salesforce sync issues and marketing automation workflows.
• Experience building audience segmentation using smart lists, lifecycle stages, personas, geography, and behavioral data.
• Familiarity with lead scoring, lead lifecycle management, lead routing, and campaign attribution concepts.
• Working knowledge of email compliance regulations including GDPR, CAN-SPAM, CCPA, and opt-out management.
• Exceptional attention to detail with a disciplined approach to campaign QA and operational excellence.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills with experience collaborating across Marketing, Sales, and Revenue Operations.

Preferred

• Marketo Certified Expert (MCE) certification.
• Experience with Splash or another event management platform.
• Experience working in a high-growth B2B SaaS or cybersecurity company.
• Familiarity with UTM strategy, campaign tracking, attribution, and landing page optimization.
• Experience supporting webinar platforms such as Zoom Webinars or Goldcast.
• Experience working with content syndication vendors and lead ingestion workflows.
• Experience with AI-powered marketing tools and workflow automation platforms.
• Experience with data enrichment platforms such as ZoomInfo, Clearbit, or similar technologies.
• Familiarity with marketing analytics, dashboards, and reporting tools.
• Experience supporting integrated, multi-channel marketing campaigns.

Benefits

• Ability to work remotely, with office setup reimbursement
• Competitive salary
• Unlimited PTO
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance