Responsibilities

• Build, QA, and launch Marketo programs across multiple campaign types, including demand generation, nurture, webinars, content syndication, field events, virtual events, paid media, and lifecycle campaigns.
• Configure and maintain scalable program templates, tokens, operational programs, and smart campaign logic.
• Clone and customize recurring campaign programs while maintaining consistency and operational standards.
• Perform comprehensive pre-launch QA including sample sends, token validation, link testing, form validation, scoring triggers, suppression logic, and campaign flow testing.
• Monitor active campaigns for deliverability, processing errors, sync issues, and overall campaign health.
• Maintain Marketo program organization, naming conventions, folder structure, and operational documentation.
• Build and manage smart lists and static lists using persona, lifecycle stage, account attributes, geography, engagement, and behavioral data.
• Partner with the Email Marketing team to support audience segmentation, list management, and campaign execution.
• Manage suppression lists and ensure compliance with GDPR, CAN-SPAM, CCPA, and company privacy policies.
• Support database hygiene initiatives including deduplication, normalization, and data quality improvements.