Marketing Operations Manager

New York City, NY (Hybrid)

$95K/yr – $125K/yrMid Level3+ years expFull time

Posted 6 hrs ago

Job Summary

You will own global marketing operations, including campaign and email orchestration in Marketo and Salesforce, plus AI-enabled automation to improve efficiency and performance.

  • Own Marketo and Salesforce operations across campaigns, nurtures, and lifecycle programs
  • Build AI-enabled workflows that reduce manual work and speed insights to action

Job Description

Responsibilities

  • Campaign & Email Operations
  • Operationalize and optimize global campaigns across Marketo and Salesforce — managing segmentation, attribution, QA, and ongoing automation improvements.
  • Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance.
  • Field Marketing & Event Operations
  • Support execution of field programs, webinars, executive events, and roadshows.
  • Manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution.
  • Database & Systems
  • Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing.
  • Own the operational health of key marketing technology integrations, including PLG tracking.
  • AI & Automation

Requirements

  • 3+ years of marketing operations experience in a B2B enterprise go-to-market environment
  • Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations
  • Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization
  • A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions
  • A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action
  • Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level
  • Strong project management skills and attention to detail
  • An entrepreneurial, self-starter mindset with proactive communication habits

Benefits

  • Stock Options
  • Medical Insurance
  • Vision Insurance
  • Dental Insurance
  • Life and Disability Insurance
  • Professional Development Funds
  • Flexible Time Off
  • Paid Holidays
  • Paid Sick Days
  • Paid Parental Leave
Cockroach Labs logo

Cockroach Labs

3.6 Glassdoor

Cockroach Labs is the creator of CockroachDB, the cloud native, distributed SQL database enterprises trust to run mission-critical applications that scale
fast, survive disaster, and thrive everywhere.

Founded in 2015
New York, New York, USA
720 employees (52 in marketing)
57% recommend to a friend
72% CEO approval

Salaries

Posted range

$95K/yr – $125K/yr

Taken straight from the job posting.

See all Cockroach Labs salaries

Marketing Team

Marketing Team Size
36 (5% of company)
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$633.1M
Last Raise
$278M
Series F, 4 years ago

Funding History

  • Dec 2021
    Series F • $278M
  • Jan 2021
    Series E • $160M
  • May 2020
    Series D • $86.6M

Traffic Signals

Monthly Visitors
206.1K
Traffic Source Mix
Search
50.3%
Direct
36.6%
Referral
8.8%
Social
3.4%
Paid
0.9%

Headcount Trend

Current headcount: ~721

Recent News

Cockroach Labs logo

Marketing Operations Manager

Cockroach Labs · New York City, NY · Hybrid