Marketing Operations Manager

New York City, NY (Hybrid)

$190K/yr – $210K/yrSenior Level6+ years expFull time

Posted 13 days ago

Job Summary

Own and optimize the marketing tech stack and data infrastructure, drive cross-functional collaboration with RevOps, Data, Sales, and Marketing, and design scalable, AI-enabled workflows and governance across campaigns, attribution, and lifecycle stages.

  • Own the marketing tech stack end-to-end across ad platforms, email systems, tracking, pixels, and connectors.
  • Lead data governance and ops improvements to prevent leaks and outages with automation and SLAs.

Job Description

Responsibilities

  • Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
  • Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating — and the alerting to catch anomalies before they hit sales or leadership dashboards.
  • Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions.
  • Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks instead of ad-hoc Slack threads.
  • Systematize the request intake for marketing ops work — triage, prioritize, automate the repeat offenders instead of hand-servicing them forever.
  • Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks (program tracking, Slack-only approvals, contact-vs-opportunity data).
  • Build or implement custom solutions as the needs arises be they net new capabilities or AI-powered workflows.
  • Implement your vision for the marketing stack of the future, with a clear POV and roadmap on how to achieve it.

Requirements

  • 6+ years in marketing operations at a B2B SaaS or developer-tooling company
  • Deep, hands-on expertise in MAPs AND Salesforce — field mapping, sync governance, workflows, campaign objects; certifications a plus
  • Has personally built lead scoring, routing, lifecycle stages, and attribution infrastructure — not just operated someone else's
  • Has lived through (and fixed) messy data: dedupes, backfills, spam attacks, tracking outages; knows prevention beats cleanup
  • Comfortable with tag management (GTM), webhooks, APIs, and light scripting/automation (n8n, Zapier, Python, or AI-agent tooling)
  • Thinks in systems and failure modes: asks "what happens when this breaks at 2am on a launch weekend?"
  • Familiarity with email infrastructure and deliverability
  • Obsessive QA instinct — the type who catches the broken UTM before the campaign goes live
  • Strong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies
  • Moves fast without breaking the data; documents everything

Benefits

  • Competitive compensation, including meaningful equity.
  • 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
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Baseten

5.0 Glassdoor

Inference is everything. Baseten is an AI infrastructure platform giving you the tooling, expertise, and hardware needed to bring great AI products to market - fast.Our proprietary Inference Stack utilizes the cutting-edge of performance research combined with highly performant and reliable infrastructure to give you out-of-the-box global availability with 99.99% of uptime.

Founded in 2019
San Francisco, California, USA
158 employees (8 in marketing)
100% recommend to a friend

Salaries

Posted range

$190K/yr – $210K/yr

Taken straight from the job posting.

See all Baseten salaries

Marketing Team

Marketing Team Size
6 (4% of company)
Median Career Experience
12 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$585M
Last Raise
$300M
Series E, 2 months ago

Funding History

  • Jan 2026
    Series E • $300M
  • Sep 2025
    Series D • $150M
  • Feb 2025
    Series C • $75M

Traffic Signals

Monthly Visitors
170.1K
Monthly Google Ads Budget
$52
Traffic Source Mix
Search
43.1%
Direct
45.2%
Referral
8.1%
Social
2.8%
Paid
0.7%

Headcount Trend

Current headcount: ~164

Recent News

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Marketing Operations Manager

Baseten · New York City, NY · Hybrid