Marketing Operations Manager, Airtable Guru

Torrance, CA (Hybrid)

$100K/yr – $115K/yrSenior Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own and optimize the marketing operations backbone by driving Airtable implementation, cross‑functional workflows, and end‑to‑end campaign execution across Brand, Creative, E‑comm, and Sales.

  • Own Airtable platform, processes, and reporting.
  • Lead cross‑functional project management for major brand campaigns.
  • Build scalable workflows and train teams on new systems.

Job Description

Responsibilities

  • Own Airtable as the core operational platform for the marketing organization: structure, workflows, automations, and reporting.
  • Build, refine, and scale Airtable bases to support visibility, workflow efficiency, and seamless cross‑team collaboration.
  • Design and implement operational processes that support strategy, creative development, and campaign execution.
  • Provide regular reporting and performance updates to Senior Leadership.
  • Continually identify opportunities to increase efficiency and operational excellence across the team.
  • Lead end‑to‑end project management for major brand campaigns—from planning to launch.
  • Develop and maintain detailed project timelines, milestones, dependencies, and review cycles.
  • Coordinate with teams across Brand, Commercial Marketing, Creative, E‑comm, Sales, and more.
  • Forecast risks, troubleshoot issues, and keep all workstreams aligned and on track.
  • Support production workflows and ensure on‑time delivery of high‑quality assets.

Requirements

  • 5+ years in project management and/or operations, ideally within brand marketing or a marketing agency.
  • Deep experience running complex marketing initiatives across cross‑functional teams.
  • Advanced Airtable expertise (builder‑level) — able to design systems from scratch and implement automations.
  • Demonstrated ability to build scalable workflows across teams and functions.
  • Experience training teams and driving adoption of systems and processes.
  • Exceptionally organized, detail‑oriented, and capable of managing multiple priorities.
  • Skilled communicator who can lead meetings, clarify expectations, and build alignment.
  • Proficiency with modern collaboration and productivity tools (e.g., Airtable, project management tools, presentation software, etc.).
  • Airtable certification strongly preferred (or equivalent experience).

Preferred

  • Airtable certification strongly preferred (or equivalent experience).

Benefits

  • Love Working Here section listed in description but not explicit benefits, keeping to the text: Opportunity to shape the operational backbone of an iconic global brand.
  • Highly cross‑functional role with visibility across marketing leadership.
  • Creative, collaborative, and mission‑driven culture.
  • Room to build and improve systems from the ground up.
Sanrio, Inc. logo

Sanrio, Inc.

3.4 Glassdoor

Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 50th Anniversary. Home to many endearing characters including ChococatTM My MelodyTM, Badtz-maruTM and KeroppiTM, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and Sanrio boutiques. For more information please visit www.sanrio.com.

Founded in 1960
USA
222 employees (50 in marketing)
66% recommend to a friend

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
45.8%
Direct
46.1%
Referral
3.3%
Social
4%
Paid
0.6%

Headcount Trend

Current headcount: ~222

Marketing Team

Marketing Team Size
25 (11% of company)
Marketing Roles Posted (Last 30 Days)
2

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