Absorbent Specialty Products

Marketing Operations & Growth Systems Manager

Pawtucket, RI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the marketing data and systems that power revenue, with a focus on governance, lead lifecycle, and lifecycle programs across ABM and nurture channels.

  • HubSpot & Systems: Own data quality, integrations, and governance to keep the funnel clean and connected.
  • Lifecycle & Funnel: Design scoring, routing, and MQL to SQL handoff to align marketing and sales.

Job Description

Responsibilities

  • HubSpot & Marketing Systems: Own and optimize HubSpot and connected platforms; ensure high data quality, integrity, and scalable governance practices; manage integrations across marketing tools and systems
  • Marketing Operations & Process Optimization: Identify and implement process improvements to increase efficiency and data flow; improve visibility and clarity across reporting and performance tracking
  • Lead Management & Funnel Optimization: Design and optimize lead scoring models, routing logic, and lifecycle stages; strengthen MQL → Sales handoff and alignment with sales teams
  • Nurture & Lifecycle Marketing: Build and optimize segmented nurture programs; use behavioral data to drive engagement, conversion, and pipeline growth
  • Reporting, Analytics & Insights: Develop dashboards and reporting across campaigns, funnel performance, and customer behavior; monitor monthly KPIs and identify trends, risks, and growth opportunities; deliver clear, actionable insights to marketing and leadership
  • Segmentation & Personalization: Create and manage targeted lists and persona-based segmentation; support account-based marketing (ABM) initiatives
  • Marketing Analytics: Analyze data across tools including GA4, Shopify, Google Ads, Search Console, Microsoft Clarity, SEMrush; translate cross-channel data into meaningful insights and recommendations

Requirements

  • 3–7+ years in Marketing Operations, Revenue Operations, or similar role
  • Deep experience with HubSpot (or similar CRM/marketing automation platform)
  • Strong understanding of lead lifecycle, scoring, and funnel management
  • Experience building dashboards and reporting (HubSpot, Excel, BI tools, etc.)
  • Hands-on experience with marketing analytics tools (GA4, ad platforms, SEO tools, etc.)

Preferred

  • Experience with Shopify or eCommerce environments
  • Familiarity with ABM strategies and tools
  • Experience working closely with Sales teams on funnel alignment

Benefits

  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Marketing Team

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