Marketing Operations Associate

Hollywood, FL (Remote)

Salary Not AvailableMid Level2+ years expPart time

Posted 4 months ago

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Job Summary

Drive marketing operations and demand-gen activities for a services-focused studio serving Architects and Interior Designers.

  • Own ICP-driven campaigns, content calendars, and assets (case studies, landing pages, emails) to generate discovery calls.
  • Must-have: 2–4+ years in B2B marketing ops/demand gen with CRM + automations.
  • Standout: Hands-on with CRM, automation, and plan for 30/60/90 days and KPIs.

Job Description

Responsibilities

  • Develop our core narrative, ICPs, and USP tailored to Architects & Interior Designers; craft value propositions for each service line.
  • Build and run content calendars (LinkedIn, Instagram, email, blog), case studies, landing pages, and lead magnets; manage basic SEO and on‑page optimization.
  • Research target accounts, create segmented prospect lists, and execute respectful multi‑touch sequences (email + LinkedIn) that drive discovery calls.
  • Stand up/optimize our CRM, pipelines, automations, lead routing, and reporting; maintain clean data and attribution.
  • Launch/iterate simple LinkedIn/Meta/Google test campaigns; monitor KPIs and propose scale plans.
  • Produce one‑pagers, offer sheets, portfolio highlights, and proposal templates aligned to our messaging.
  • Establish weekly scorecards; track CPL, CTR, conversion to MQL/SQL, and booked meetings.
  • 30/60/90 Days plans to clarify ICPs, audit channels/assets, implement CRM, and ship assets and campaigns.
  • Hit baseline KPIs (8–12 qualified intro calls per month by Day 90; other KPIs listed) and propose a quarterly scale plan.

Requirements

  • 2–4+ years in B2B marketing operations, demand gen, or growth for services/SMB/SaaS; AEC (Architecture/Design/Construction) or professional services experience is a plus.
  • Strong copywriting and message‑market fit instincts; can translate technical services into buyer‑centric value.
  • Hands‑on with CRM + automations (HubSpot, ActiveCampaign, Pipedrive, or similar).
  • Working knowledge of funnels, email marketing, and basic paid (LinkedIn/Meta/Google).
  • Comfortable with analytics (GA4, UTM tracking, dashboards) and making decisions from data.

Preferred

  • Familiarity with Monday.com or similar PM tools.
  • Experience marketing to Architects/Interior Designers.
  • Portfolio of campaigns, landing pages, or case studies.