Define and own the Marketing AI & Automation roadmap aligned to business priorities by identifying and prioritizing high-ROI AI use cases, redesigning high-volume manual workflows into automated, agent-led processes, and moving AI initiatives from experimentation to production-grade, scalable capabilities.

• Architect and implement AI agents and agentic workflows integrated with core systems including Salesforce, Marketo, Outreach, ZoomInfo, and related platforms, while implementing AI guardrails including quality controls, privacy, compliance, and responsible AI standards.
• Drive AI adoption through structured enablement, training, and rollout plans; serve as a trusted advisor to Marketing leadership on AI capabilities and opportunities; and build confidence and fluency in AI-powered ways of working across teams.
• Collaborate with BDRs, Campaign Operations, Demand Generation, Regional Marketing, Sales Enablement, and other teams to validate current-state workflows and design future-state agentic models, while partnering closely with IT, Security, and the central AI infrastructure team to ensure governance, compliance, and secure integrations.
• Establish success metrics tied to efficiency gains, cost reduction, quality improvement, and revenue impact, while implementing usage, performance, and cost tracking for AI agents and workflows.
• Continuously refine AI agents based on adoption patterns, performance data, and user feedback, and publish impact summaries that clearly demonstrate measurable business value.
• Define and own the Marketing AI & Automation roadmap aligned to business priorities by identifying and prioritizing high-ROI AI use cases, redesigning high-volume manual workflows into automated, agent-led processes, and moving AI initiatives from experimentation to production-grade, scalable capabilities.