Responsibilities

• Build and optimise HubSpot workflows, nurture journeys, newsletters, lifecycle automation and re-engagement campaigns.
• Own the marketing-side lifecycle journey and ensure leads move smoothly from marketing into Sales.
• Build segmentation and audiences across email, paid and lifecycle campaigns.
• Keep HubSpot data structured, reliable and ready for accurate reporting.
• Manage contact hygiene, including deduplication, list management, unengaged contacts and contact tiers.
• Help maintain and evolve our marketing technology stack, including HubSpot, Clay, Google Ads, Meta and LinkedIn .
• Support server-side tracking and consent management, working alongside Marketing and RevOps leadership.
• Help ensure our marketing operations scale as we grow into new markets.
• Own marketing data standards across HubSpot and work closely with our Sales Operations Analyst to keep the wider CRM aligned.
• Run regular data quality audits and proactively identify issues before they become bigger problems.

Requirements

• 3–5 years’ experience in Marketing Operations, Revenue Operations or CRM administration, ideally within a B2B SaaS environment.
• Strong hands-on experience with HubSpot , particularly Marketing Hub, workflows, lists, properties, lifecycle stages and reporting.
• A genuine interest in systems, automation and data — you like understanding how things work, not just using them.
• Experience working across the Marketing/Sales boundary and understanding how the two functions need to connect.
• Strong data hygiene and CRM administration experience.
• The ability to turn complicated processes into clear, easy-to-follow documentation.
• Experience auditing data and identifying opportunities to improve processes.
• A collaborative, proactive approach and the confidence to work with stakeholders across the business.
• The ability to manage multiple priorities in a fast-moving environment without needing someone to tell you what to do next.

Preferred

• HubSpot Operations Hub or custom objects
• Clay
• Webflow
• Google Tag Manager or Stape
• Cookiebot or OneTrust
• Meta, Google or LinkedIn advertising platforms
• Marketing attribution
• Inbound + SDR-led outbound GTM models
• HubSpot certifications
• GDPR and CCPA