Responsibilities

• Responsible for supporting the Marketing Director or Senior Marketing Manger by building relationships and regularly interactions with executives. Support and lead the creation and hosting of bank-hosted or sponsored events.
• Manage the development and placement of marketing assets for all media outlets (print, radio, TV, online, billboard, etc.) and create and update collateral.
• Develop promotions and campaigns to support the selling of bank products and services, develop presentation decks, talking points and other materials for executives and other spokespeople.
• Maintain website and keeping content fresh and engaging and ensure compliance approvals for auditing purposes. May manage the design, content and delivery of the collateral system for the bank.
• Develop and manage marketing strategies and budgets for key lines of businesses, new or enhanced products, company strategic initiatives and special projects.
• Manage business development activities including budgeting, sponsorship ad creation and fulfillment, event coordination and execution, email marketing for assigned sales team and ROI tracking of expenditures.
• Manage the marketing budget including reforecasting and planning and partners with executive management on community sponsorships, donations, and Community Reinvestment Act contributions.
• Ensure marketing activities are within budgeted scope.
• Perform market and competitive research and gather data from targeted sources useful in the sales process.
• Act as an advisor for key business lines and ensure positioning is effective.

Requirements

• 8+ years of related experience in Marketing & Communications or similar field.
• High school diploma required; Bachelor's degree in related field preferred.
• Intermediate to advanced knowledge of marketing campaign management across channels. Knowledge of marketing processes including but not limited to creative work, messaging, working with agencies and vendors, etc.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Intermediate to advanced skills in personal computer operation, marketing program management, Workfront or other project management tools.
• Intermediate to advanced proficiency in writing and editing marketing communications. Experience with Canva or similar tools a plus.
• Advanced speaking and writing communication skills.
• May require up to 25% travel.

Preferred

• Previous leadership experience preferred.
• Previous product marketing experience a plus.

Benefits

• We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!