Marketing Manager- The Watermark Hotel

Virginia, USA (On-site)

Salary Not AvailableManager2+ years expFull time

Posted 3 months ago

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Job Summary

Lead the hotel’s digital marketing across social media and on-property assets, shaping brand stories and performance across outlets.

  • Own social media strategy and daily management across Facebook/Instagram/LinkedIn
  • Strong evidence of 2-3 years in social media marketing with measurable results
  • Hospitality-focused content creation and on-site marketing experience is a plus

Job Description

Responsibilities

  • Social Media Management
  • Develop and execute comprehensive social media strategies for hotel and all outlets across Facebook, Instagram, and LinkedIn
  • Create engaging content campaigns that align with each venue's unique brand identity and target audience
  • Manage daily social media operations including posting, engagement, and community management
  • Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner
  • Analyze and report social media performance metrics and adjust strategies to optimize engagement and reach
  • Content Creation & Photography
  • Conceptualize and produce high-quality visual and written content to increase engagement and drive inquiries
  • Conduct basic photography sessions focusing on food and beverage items, function room setups, special events, and property features
  • Utilize design platforms (particularly Canva) to create visually appealing graphics, promotional materials, and social media assets
  • Maintain a consistent visual brand aesthetic across all digital touchpoints

Requirements

  • 2-3 years of social media marketing experience
  • Proven track record managing business social media accounts with measurable results
  • Proficiency with design, content management and email marketing platforms
  • Basic photography skills with ability to conduct food, beverage, and event photography
  • Strong understanding of Facebook, Instagram, and LinkedIn business platforms
  • 2-3 years of social media marketing experience
  • -

Preferred

  • Previous experience in the hospitality industry preferred (hotel, restaurant, resort, or similar)

Benefits

  • Well-Being Benefits: Health Insurance
  • Dental & Vision Insurance
  • Short & Long Term Disability
  • Vacation
  • Long Term Planning: 401(k) Retirement Program
  • Paid Life Insurance
  • Tuition Reimbursement
  • Team Member Programs: Our Big 3 Mission Statement Leaders of the Month/Year
  • Annual Performance Appraisals and Wage Increase Opportunities
  • Annual Team Member Banquets