Responsibilities

• Lead marketing execution for the launch of IDs in Apple Wallet across new US states, partnering cross-functionally to ensure every launch is best-in-class.
• Develop and deliver marketing assets and toolkits for issuer and acceptance partners, ensuring brand consistency and clarity across every touchpoint where customers encounter IDs in Wallet.
• Define long term consumer education vision and maintain existing marketing guidelines and standards, setting the foundation for how this product is marketed as it scales.
• Present regular updates, insights, and recommendations to cross-functional leadership.

Requirements

• 6+ years of experience in marketing, product marketing, or program management, ideally supporting a regulated, partner-dependent, or multi-market product
• Experience managing and governing budgets across multiple projects or markets
• Demonstrated ability to build strong relationships with external partners and drive alignment across diverse stakeholders
• Excellent written and verbal communication skills, with experience presenting to senior leadership
• Ability to travel as needed
• Bachelor’s degree or equivalent experience

Preferred

• Experience in government affairs, regulated industries (financial services, identity, or travel), or public sector partnerships
• International or multi-market launch experience
• Experience developing marketing guidelines or brand standards used by external partners

Benefits

• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits