Responsibilities

• Lead the end-to-end buyer journey for targeted commercial segments, aligning top-of-funnel awareness with middle/bottom-funnel conversion
• Develop and execute integrated campaigns in collaboration with agencies, product, sales and technical teams to deploy digital, ABM, and content assets
• Serve as one of the primary marketing liaisons for commercial sales leaders, translating their business priorities into scalable marketing strategies (rather than one-off tactical requests)
• Leverage knowledge of marketing automation and emerging technologies to be an advocate for the business line as new tools and sites are implemented by centralized channels
• Lead and execute plans for presence at trade shows, conferences, seminars and other regional events
• Own channel performance, lead-to-opportunity conversion metrics, and reporting back to bank leadership
• Accurately assess and analyze situations to problem-solve and identify solutions
• Successfully negotiate contracts and activate vendor relationships for the benefit of the company and our brand
• Be aware of changing market dynamics and collaborate with third party vendors and partners to test and learn new ways to engage and communicate with customers and prospects
• Make decisions guided by policies, procedures and business plans; receives guidance from senior manager

Requirements

• Bachelor's degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• At least 8 years in lead generation marketing is required, and B2B marketing experience is preferred
• Significant experience with both outbound, inbound and demand generation marketing tactics.
• Experience marketing to procurement or supply chain professionals or complex financial services
• Knowledge of and an aptitude for CRM, marketing automation systems, web analytics and emerging marketing technologies
• Proven ability to communicate with senior level stakeholders
• Ability to lead multiple cross functional marketing projects simultaneously
• Strong attention to detail

Preferred

• Bachelor’s degree required. Advanced degree preferred
• At least 8 years in lead generation marketing is required, and B2B marketing experience is preferred
• Significant experience with both outbound, inbound and demand generation marketing tactics.
• Experience marketing to procurement or supply chain professionals or complex financial services
• Knowledge of and an aptitude for CRM, marketing automation systems, web analytics and emerging marketing technologies
• Proven ability to communicate with senior level stakeholders
• Ability to lead multiple cross functional marketing projects simultaneously
• Strong attention to detail
• Bachelor’s degree required. Advanced degree preferred

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law