Marketing Manager, Upstream

Irvine, CA (On-site)

$121K/yr – $171K/yrManager8+ years expFull time

Posted 6 days ago

Job Summary

Own the upstream marketing strategy for the PASCAL TEER portfolio, leading VOC programs, market insights, and cross-functional product development to drive future TEER innovations.

  • Lead upstream marketing and strategic planning for Mitral/Tricuspid TEER
  • Translate clinician insights into product requirements and value propositions
  • Partner with R&D and Medical Affairs to support evidence generation and commercialization

Job Description

Responsibilities

  • Lead upstream marketing initiatives supporting the global PASCAL TEER portfolio, including Mitral and Tricuspid applications.
  • Partner with Portfolio Leadership to develop long-term growth strategies, portfolio roadmaps, and business cases for future TEER innovations.
  • Evaluate market opportunities, competitive dynamics, evolving clinical evidence, and unmet needs to inform investment decisions.
  • Support lifecycle planning activities for current and next-generation PASCAL technologies.
  • Drive comprehensive Voice of Customer (VOC) programs with interventional cardiologists, cardiac surgeons, heart failure specialists, imagers, and structural heart teams.
  • Identify unmet needs, adoption barriers, and future market requirements across global geographies.
  • Develop deep insights into physician workflows, referral pathways, patient selection, and treatment paradigms.
  • Monitor competitive developments within the TEER market and broader structural heart landscape.
  • Act as the commercial lead on new product development teams supporting next-generation PASCAL and TEER innovation programs.
  • Translate physician and customer insights into product requirements, design inputs, and commercialization recommendations.

Requirements

  • Bachelor's Degree with a minimum of 8 years work experience OR Master's degree with 6 years of experience or equivalent work experience based on Edwards criteria required
  • Experience in medical device, healthcare, or life sciences industry preferred
  • Travel : 25%

Preferred

  • Proven successful project management skills
  • Proven expertise in Microsoft Office Suite
  • Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
  • Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
  • Extensive understanding of related aspects of marketing concepts and principles
  • Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
  • Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics
  • Ability to assess and understand market share, pricing, ASPs, competitive dynamics
  • Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
  • Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Benefits

  • Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
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Edwards Lifesciences

4.0 Glassdoor

Edwards Lifesciences (NYSE: EW), is the leading global structural heart innovation company, driven by a passion to improve patient lives. Through breakthrough technologies, world-class evidence and partnerships with clinicians and healthcare stakeholders, our employees are inspired by our patient-focused culture to deliver life-changing innovations to those who need them most. We thrive on discovery and expanding the boundaries of medical technology, serving patients in 100+ countries, with the help of our employees in areas including Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, corporate functions and more. Contact UsWe want to hear from you and engage in meaningful discussions. However, please note that we are not equipped to provide customer, candidate, or technical support through this platform. If you require assistance from those teams, please find their contact information here: https://www.edwards.com/aboutus/contactusIf you’re a patient in need of medical advice, please contact your healthcare provider directly. We reserve the right to remove any comments that are off-topic, repetitive, or include hate speech, profanity, or offensive language. Additionally, we will not engage in discussions about competitor products, off-label use of Edwards products, or unsubstantiated/misleading claims that could cause harm.All Terms and Conditions of LinkedIn apply. For the Edwards Lifesciences privacy policy, visit https://www.edwards.com/legal/privacypolicy.

Founded in 1958
Irvine, California, USA
14K employees (641 in marketing)
76% recommend to a friend
70% CEO approval

Salaries

Posted range

$121K/yr – $171K/yr

Taken straight from the job posting.

See all Edwards Lifesciences salaries

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Monthly Google Ads Budget
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Traffic Source Mix
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57.5%
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34%
Referral
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1.5%
Paid
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Headcount Trend

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Marketing Manager, Upstream

Edwards Lifesciences · Irvine, CA · On-site