Own the US trauma portfolio growth through end-to-end launches, cross‑functional planning, and surgeon-facing education that align product strategy with sales execution and profitability.

• Growth & Launches: Lead and execute impactful US product launches including pricing strategy, promotional planning, sales force & surgeon product training, sales forecasting, customer targeting, inventory allocation and roll-out.
• Market & Partnerships: Create strategy and execute marketing activities for national and regional professional society conferences and meetings.
• Subject Matter Expert: Serve as the subject matter expert for our products, procedures, surgical techniques and the innovation landscape.
• Sales Alignment: Partner closely with the Sales Teams to gather input on customer needs, ensure alignment with product strategy and develop relationships with surgeon customers.
• Business Planning: Work closely with manager to develop and execute effective business plan focused on driving growth and profitability.
• Cross-Functional Execution: Deliver results through collaboration with field sales, Franchise marketing, Professional Education, Commercial Education, and other key partners.
• Opportunity & Analytics: Identify and communicate targeting opportunities and business enhancements through robust analysis to support technology upgrades and sales conversions.
• Culture & Change: Cultivate positive relationships between marketing and sales teams and drive a customer-focused change within the organization.

Requirements

• A minimum of a Bachelor’s degree is required. An MBA is preferred.
• A minimum of 5 years of dynamic business experience in Marketing, Sales, R&D or related functions/business experience is required
• A minimum of 2 years of experience in medical device or other healthcare regulated environment is preferred
• Experience running medical device product lines, including leading product marketing and setting strategic direction for product portfolio is preferred
• Orthopedics experience is strongly preferred
• The ability to work in a hands-on, fast-paced, customer focused environment is required
• Demonstrable experience developing and executing successful business plans, and marketing and launching new products, services and programs to the healthcare community is preferred
• The ability to work effectively in an ambiguous environment and be comfortable making informed decisions with incomplete information is required
• Demonstration of the ability to partner cross functionally in a matrixed organization, influencing without authority is required
• The position will be located in West Chester, PA and may require up to 30% domestic travel, including some weekends.

Preferred

• An MBA is preferred.
• Orthopedics experience is strongly preferred.
• Experience running medical device product lines, including leading product marketing and setting strategic direction for product portfolio, is preferred.
• A minimum of 2 years of experience in medical device or other healthcare regulated environment is preferred.
• Demonstrable experience developing and executing successful business plans, and marketing and launching new products, services and programs to the healthcare community is preferred.